The Web Will Rise Again: Give It Time
Marketing

The Web Will Rise Again: Give It Time

25y Sean Carton

The Web Will Rise Again: Give It Time

The fall of the dot-coms isn't so much an indication of the inability of the Internet to be a viable sales or communications medium -- it's an indicat...

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Fixed Wireless Remains Viable Broadband Option
Data insights

Fixed Wireless Remains Viable Broadband Option

25y Michael Pastore

Fixed Wireless Remains Viable Broadband Option

Despite some high-profile problems at fixed wireless providers such as Winstar and Teligent, research by The Strategis Group found enormous potential ...

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Financial Professionals Increasing Net Use
Audience

Financial Professionals Increasing Net Use

25y Michael Pastore

Financial Professionals Increasing Net Use

While Internet usage has grown steadily among financial professionals, significant barriers to a truly electronic corporate finance environment still ...

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Consumer E-Commerce Up Slightly in March
Audience

Consumer E-Commerce Up Slightly in March

25y Michael Pastore

Consumer E-Commerce Up Slightly in March

Online shopping moved very little from February to March, from $3.4 billion to $3.5 billion, while the number of online shoppers remained even, accord...

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If They're Happy, You're Happy
Marketing

If They're Happy, You're Happy

25y Blake Rohrbacher

If They're Happy, You're Happy

Get customer, process customer, lose customer. Repeat. It's a vicious (and unprofitable) circle. Break out of it and into another: Get customer, pleas...

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Half of American Adults Now Shop Online
Audience

Half of American Adults Now Shop Online

25y Michael Pastore

Half of American Adults Now Shop Online

Nearly half of the U.S. adult population has made a purchase online, taking e-commerce from a dot-com novelty to the mainstream, according to a survey...

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Consumers' Purchase-Decision Criteria
Marketing

Consumers' Purchase-Decision Criteria

25y Cliff Allen

Consumers' Purchase-Decision Criteria

Too few e-commerce sites emphasize benefits in product descriptions. Yet the complex personal, psychological, and social factors that determine how co...

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Tough Times: Lessons Learned
Marketing

Tough Times: Lessons Learned

25y Adam Jackson

Tough Times: Lessons Learned

In these tough times, Internet advertising has gotten a bad rap. But let's not throw the baby out with the bath water. Here are some hard-learned less...

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Now Is When Your Brand Should Be Standing Out
Marketing

Now Is When Your Brand Should Be Standing Out

25y Andrea Learned

Now Is When Your Brand Should Be Standing Out

Despite the tough economic times, don't have a cow, man. Now's the time to stand apart from the herd and deliver outstanding service. Read More...

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Writers Unite: Stand Up to Usability Experts
Marketing

Writers Unite: Stand Up to Usability Experts

25y Nick Usborne

Writers Unite: Stand Up to Usability Experts

Just because usability guru Jakob Nielsen once said it's so doesn't make it gospel. Want to make your site copy effective? Write it to meet the needs ...

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Online Travel Market Largely Avoids Economic Slowdown
Marketing

Online Travel Market Largely Avoids Economic Slowdown

25y Michael Pastore

Online Travel Market Largely Avoids Economic Slowd...

Don't tell online travel consumers that the economy is slowing. Consumers are going online to find the best travel prices, and according to Jupiter Me...

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Next-Gen Superphone: The Sendo Z100
Marketing

Next-Gen Superphone: The Sendo Z100

25y Pamela Parker

Next-Gen Superphone: The Sendo Z100

In the mobile world, the line between phones and PDAs is starting to blur. Find out why the Sendo Z100 Smartphone, code-named "Stinger," is the next-g...

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The Value of a Lifetime
Email

The Value of a Lifetime

25y Kim MacPherson

The Value of a Lifetime

Building a relationship with a customer can take a good deal of time. And money. And maybe the short-term payback isn't there. But think beyond the in...

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French Lessons
Marketing

French Lessons

25y Newell Wright

French Lessons

What can France teach online marketers about good customer service? Beaucoup. Because database marketing means some customers are more valuable than o...

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U.S. PC Market Feels Slowdown in Q1 2001
Audience

U.S. PC Market Feels Slowdown in Q1 2001

25y Michael Pastore

U.S. PC Market Feels Slowdown in Q1 2001

Preliminary numbers from Gartner Dataquest found more than just negative growth in the U.S. personal computer market for the first quarter of 2001, th...

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Fraud: Affiliates Fight Back
Marketing

Fraud: Affiliates Fight Back

25y Shawn Collins

Fraud: Affiliates Fight Back

Now that you know how to identify the faces of affiliate fraud, what are you doing to checkmate these cheaters? Take a little more of Shawn's sage adv...

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An E-Lesson From Hans Christian Andersen
Marketing

An E-Lesson From Hans Christian Andersen

25y Martin Lindstrom

An E-Lesson From Hans Christian Andersen

Many a dot-com story is a fairy tale gone awry. Why? Because not many sites have what it takes to be as sticky as one of Hans Christian Andersen's sto...

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Web Navigation Design Principles: Part 1
Marketing

Web Navigation Design Principles: Part 1

25y Gerry McGovern

Web Navigation Design Principles: Part 1

The fundamental principle of navigation design is that you should design for the reader -- the person who uses the Web site. Here's how to do just tha...

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Dial-Up Remains ISPs Bread and Butter
Audience

Dial-Up Remains ISPs Bread and Butter

25y Michael Pastore

Dial-Up Remains ISPs Bread and Butter

It has taken less than 10 years for ISP services to become welcome in more than half of U.S. households, but now there's no where to go but down. Acco...

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Journalists' Use of Net Increases; Training Still Lacking
Audience

Journalists' Use of Net Increases; Training Still Lacking

25y Michael Pastore

Journalists' Use of Net Increases; Training Still ...

Journalists' use of the Internet has grown dramatically in the last seven years, and they now use the Net as easily as the phone, according to the Sev...

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Welcome to the Real World
Marketing

Welcome to the Real World

25y Peter Kaufman

Welcome to the Real World

Listen up, all you college grads hitting the pavement looking for your first great job: Here's one man's advice on how to get along in any office, any...

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Consumers Prefer Auto-Based Net Access for Safety
Marketing

Consumers Prefer Auto-Based Net Access for Safety

25y Michael Pastore

Consumers Prefer Auto-Based Net Access for Safety

High-tech dreamers may envisage a car that's as wired as any geek's home, but consumers give auto-based Internet access a thumbs down unless it's for ...

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Meeting the Needs of Traditional Advertisers
Marketing

Meeting the Needs of Traditional Advertisers

25y Jeffrey Graham

Meeting the Needs of Traditional Advertisers

Now that the online advertising fires have cooled, it's time to huddle together with traditional advertisers and make sure everyone gets a little warm...

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A Peek at the Future of Wireless Video
Marketing

A Peek at the Future of Wireless Video

25y Sean Carton

A Peek at the Future of Wireless Video

Let's face it, Sean thought, there's not much really cool stuff out there -- the downturn in the new economy seems to have had a dampening effect on i...

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Multi-Unit Broadband Market Hitting Some Bumps
Data insights

Multi-Unit Broadband Market Hitting Some Bumps

25y Michael Pastore

Multi-Unit Broadband Market Hitting Some Bumps

The market for multi-hospitality unit broadband hardware and services will resume robust growth next year and surge from $59 million in 2000 to $679 m...

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Internet Can't Match Branch Banking
Marketing

Internet Can't Match Branch Banking

25y Michael Pastore

Internet Can't Match Branch Banking

Despite the Internet reaching a critical mass of use among U.S. consumers, the bank branch remains the core of financial services, according to resear...

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Seeding the Engines: Part 2
Search

Seeding the Engines: Part 2

25y Paul J. Bruemmer

Seeding the Engines: Part 2

A search engine campaign is an ongoing process that goes beyond achieving a favorable position. But by incorporating Paul's key tasks into your overal...

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