It's virtually impossible to design a usable site without testing it on customers. But begin your research even before you get that far -- before you ...
View articleYou have your shopping list. You know exactly what you intend to buy. Suddenly you find yourself buying something else. That's also how ads work. They...
View articleA "transitional" period for the video game industry in 2000 led to a decline in dollar sales despite a slight increase in unit sales after a record-se...
View articleProducing commercials for the Internet has been a dicey proposition. But under recently established rules of engagement, agencies may have a bargain o...
View articleJust as 2000 marked the Internet’s coming of age in Europe, 2001 might see the expansion of international email marketing throughout the EU. But befor...
View articleJust because your competition is big and rich doesn't mean it has the right to win. If you understand that you're headed for a brawl and make the nece...
View article"GuanXi" describes a relationship developed with customers based on trust. It's similar to one-to-one marketing and personalization. Vivian tells you ...
View articleLosing touch with a valuable business contact might mean starting from ground zero in building a relationship with a prospect or vendor. Cliff offers ...
View articleWomen know things about your business... Things that matter in the real world... And in the virtual world. So think different. Because women also want...
View articleIs your organization going to be one that thinks like a large business and flourishes in the digital economy? Here are 15 questions for developing the...
View articleThe automotive industry is far behind other industries in terms of e-business progress and must overcome significant cultural, technological, and secu...
View articleTotal spending on online sales decreased from $6.4 billion in November to $6.1 billion in December, according to the NRF/Forrester Online Retail Index...
View articleThere's a step to getting the best from personalization that most sites are missing. Remember: Cut the cubicle-speak and get up close and personal wit...
View articleBigger, better, faster, cheaper. It could be the motto of the dot-com world. Certainly it speaks to anyone trying to acquire customers. But does it sa...
View articleSurfing the Web can cripple your incoming calls if you don't have a second phone line for your computer. Online messaging services offer a Web-based s...
View articleOnline advertising poses special challenges to those in the B2B biz. Chris doesn't have all the answers, but he can show you how to start finding them...
View articleReaching people through opt-in email promotions is getting tougher. Here's one basic method to determine your incentive and campaign budget overall. R...
View articleWere personal video recorders, DVD players, and home theaters, just too much for the old PC and its friends? Revenue from computer-product sales turne...
View articleWant a little lift? Read the Success Stories in Yahoo!'s Personals. But before the warm and fuzzies take over, read a story of a different sort. By th...
View articleOn the web, the communication equation is constantly changing. To gain and retain customers in an online world brimming with new businesses and produc...
View articleIf an affiliate program were launched yet never promoted, would anybody join it? Find out why Shawn believes sometimes you've got to knock affiliates ...
View articleGone forever are the carefree days when linear communications channels dominated the PR landscape. PR pros today face an open-networked online world r...
View articleMaybe, one day, companies will want to understand that markets consist of human beings, not demographic sectors. Until then, one-to-one marketing -- a...
View articleWant to ensure the long-term viability of your e-zine? Here's how to avoid becoming a commodity by standing out from the rest and offering more, not l...
View articleYou know you need it. You know it's gotta be strong. You kind of have an idea of what it should be, but it's a fairly fuzzy notion. So what is it? It'...
View articleThe workplace will remain the best place to reach Internet users with a broadband connection, according to a report by Jupiter Research that predicts ...
View articleA product's country of origin constitutes an important piece of branding that, in many cases, can be so influential it overtakes the brand's other rep...
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