Streetbeam technology enables outdoor advertisements to communicate to any device that runs the Palm operating system. Its mission: to wirelessly enab...
View articleOr was it? Kim reflects on the past year in email marketing and all that has changed, comparing then to now in click-through rates, HTML mailings, sub...
View articleGiving is big business in the United States, especially during the holiday season. Though 1999 charitable contributions topped $190 billion, little wa...
View articleThe business gods just laid whoopass on us. Let's admit our mistakes and learn not only from our screwups but also from those who preceded us in other...
View articleDigital television connections will grow from 62 million in 2001 to 350 million in 2006, according to research by Ovum, which also predicts that telev...
View articleTotal spending on online sales increased from $4.4 billion in October to nearly $6.4 billion in November, according to the NRF/Forrester Online Retail...
View articleHow good is your brand, and when can you afford to be truly satisfied that it's at the top? Martin tells you how to measure your brand with benchmarki...
View articleThe recent downturn taught us something few of us realized before the shakeout: Technology is quick to change -- people aren't. People are slow to cha...
View articleThanks to an increase in Web-enabled systems for customer interaction, CRM services are becoming more important for companies, according to Dataquest ...
View articleFueled by an acceleration in technological changes and a decrease in technology equipment lifecycles, US IT equipment leasing industry revenues are ex...
View articleAmong the revelations of the latest Andersen Consulting online shopping study: toys will surpass books as the most popular online purchase; the Web wi...
View articleDespite the successful adoption of online trading, most Web-based financial services have yet to win acceptance among consumers, according to a report...
View articleThe Miami-based Internet I-shop blamed diminished demand from dot-com clients. Read More...
View articleDoes your web site grab visitors and pull them in? Or is it so confusing that visitors leave and hope never to come back? Check out Marcia's checklist...
View articleFind out why Ask Jeeves offers deeper insight into visitors' interests and concerns, thereby providing a highly targeted environment that directs them...
View articleMarketing is a powerful tool. And like any powerful tool, it can help or harm you depending on how skillfully it's used. Neil's here with some New Yea...
View articleDespite some hurdles for consumer marketplace sites, they can cover a wide range and gather broad lifestyle profile data, showing that the World Wide ...
View articleThe importance of digital marketplaces to a company's overall e-business strategy is crucial, and over the next 12 months, their role as a means of co...
View articleNow that everyone in the US knows the pros and cons of practically every method of voting, a Gartner Group survey looks at what types of electronic or...
View articleTraditional advertisers with a few years of e-marketing experience are increasingly savvy, strategic, and streetwise when it comes to hiring and manag...
View articleAfter throwing money at customer service and infrastructure, e-tailers have shown improvement over last year's holiday season, according to Andersen C...
View articleAs inboxes the world over become inundated with spam, people are less likely to check email. The solution? Become a recognized and trusted voice among...
View articleChris delves deeper into his examination of tracking and analysis tools. His focus this week: reporting and analytics. Read More...
View articleEmail marketing uses and is enhanced by a good number of traditional DM principles and practices, but there are subtle differences. Kim recaps the sim...
View articleWhat happens when you get a group of management consultants, venture capitalists, and technology visionaries together for dinner? Their opinions will ...
View articleOnline events are losing their novelty and achieving mass adoption. That's why it's imperative to differentiate your online event from everyone else's...
View articleThe increasing availability of new services, such as digital basic, video-on-demand, and interactive TV, will push the number of US households subscri...
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