How do you know which elements in a given email marketing campaign drive customers to respond? Brady tells you how to optimize your campaigns by assig...
View articleAre you ready to get going and get global? The online export market is expected to soar to $1.4 billion by 2004. That's big money in any language. So ...
View articleThe days of basic product presentation on e-commerce sites have given way to more sophisticated product merchandising and presentation, but applying s...
View articleWhich is better: A motivated, informed workforce, or one that isn't? Not exactly a brain-buster, right? We're so busy starting things up, we forget to...
View articleHalf the people who have used the Internet to get health and medical information say the information has improved the way they take care of themselves...
View articleWith 2001 holding the potential for great advances in e-business, five concepts are important for B2B marketers to consider in the year to come. Read ...
View articleThe fragmentation of audiences online is good news for small business. While marketers can still make big buys across Yahoo! and AOL, it's becoming to...
View articleWant some terrific gift ideas for this holiday season? Here's some recommendations for email and Internet appliances with minimum expense or hassle fo...
View articleOnline businesses have surpassed their offline counterparts in terms of customer satisfaction? Well, sort of. The 13 big-name Internet companies added...
View articleWhen it comes to marketing on the web, is it better to be flashy or simple? E-marketers prefer the most eye-catching, cool, and intrusive technology t...
View articleIs 10 percent click-through from a large email promotion cause for celebration? Maybe not. Kim tells you why it’s important to define your campaign bo...
View articleTo make it easier for journalists to write about your company or client, PR pros need only follow some key marketing directives to maximize their emai...
View articleMany of this year's dot-com failures were predictable. Since there's more to be learned from failure than from success, here are some lessons from the...
View articleThere is no single factor more important to a site publisher than audience. Andy tells you how to determine which audiences to pursue a relationship w...
View articleWith the closure of several big-name companies has come the closure of several big-name affiliate programs. But don't think the sky is falling on affi...
View articleDon't be fooled by pretty wrapping paper. These so-called audio portals have been around for years, and they look an awful lot like toll-free numbers....
View articleWorking hand in hand with the Internet, television networks are exerting more and more control on our lives. Rather than being the voice of "new media...
View articleThe exposure of local brand building in the international arena contributes to difficulties in global branding strategies. We know local marketing can...
View articleLink popularity worries are causing some marketers to submit pages that don't belong to them to the engines. An overview of key issues surrounding lin...
View articleIf you're able to capture good-quality, targeted search engine traffic, you're well on your way to reaching your branding and other marketing objectiv...
View articleMarketers talk about building relationships with customers via email. But we form relationships with people, not institutions. Do our customers even w...
View articleWhether you're running a drugstore or an online empire, if you don't treat each customer like gold, charge a fair price, and offer something that cust...
View articleWith the growth of the web, the strategy of setting out free bait for your target market has become more and more powerful. Here's how and why it work...
View articleConsumer confusion could be one of the worst obstacles we face as Internet marketers today. Luckily, a little user testing can help avoid frustrating ...
View articleExperts from Cahners In-Stat and Dataquest agree that cable modems and DSL will drive high-speed Internet market in the US, but the reasons they give ...
View articleDirect marketers in any medium want to test ad variables. Call it a primal urge to isolate and measure. But for too long, the email newsletter environ...
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