Five great storytellers on social media
Content

Five great storytellers on social media

9y Bob Cargill

Five great storytellers on social media

What would we do without social media? Read More

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Four important ecommerce stats from Christmas 2016
Ecommerce

Four important ecommerce stats from Christmas 2016

9y Matthew Martindale

Four important ecommerce stats from Christmas 2016

Here we take a look at sales and abandonment data from the 2016 Christmas shopping season. Read More...

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Four marketing pillars to build a business as strong as the Parthenon
Paid Search

Four marketing pillars to build a business as strong as the Parthenon

9y Scott Wilson

Four marketing pillars to build a business as stro...

Dating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working together to support an immense am...

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Facebook to get mid-roll video ads, share revenue with users: report
Display Advertising

Facebook to get mid-roll video ads, share revenue with users: report

9y Al Roberts

Facebook to get mid-roll video ads, share revenue ...

Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...

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AOL tries to lure leads with free wireless data
Display Advertising

AOL tries to lure leads with free wireless data

9y Al Roberts

AOL tries to lure leads with free wireless data

In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called...

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Consumers continue to turn to Amazon first for product search
Ecommerce

Consumers continue to turn to Amazon first for product search

9y Al Roberts

Consumers continue to turn to Amazon first for pro...

Every year, Google handles more than a trillion search queries, making it the world's most popular search engine. But when it comes to searches relate...

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Why you should be using data to fuel your content
Analytics

Why you should be using data to fuel your content

9y Jade Tolley

Why you should be using data to fuel your content

Data. It’s the latest ‘buzzword’ in the digital marketing world when it comes to content. Read More...

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What can marketers learn from the best 2016 holiday gift guides?
Ecommerce

What can marketers learn from the best 2016 holiday gift guides?

9y Evan Magliocca

What can marketers learn from the best 2016 holida...

The holiday gift guide is mostly a loaded term in the retail world, with equal parts excitement and exhaustion, but these five retailers found success...

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Eight games and exercises to support your content marketing ideation
Content

Eight games and exercises to support your content marketing ideation

9y Dan Brotzel

Eight games and exercises to support your content ...

Ideas are the fuel of content marketing. The more you have, that better they get – and that means creating that mindset of creative play where the bes...

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Make New Friends, Keep The Old: How brands can create unique digital shopper experiences
Content

Make New Friends, Keep The Old: How brands can create unique digital shoppe...

9y John Federman

Make New Friends, Keep The Old: How brands can cre...

As an industry, we now have an expanded opportunity to amplify product stories by delivering content that drives commerce. Read More...

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4 steps to getting ahead of the marketing personalization curve
Content

4 steps to getting ahead of the marketing personalization curve

9y Polly Alluf

4 steps to getting ahead of the marketing personal...

Sure, some apps are doing personalized push notifications, but what happens when your users are in the app? Read More...

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Heavy discounts and post-Black Friday lull create challenges for retailers
Ecommerce

Heavy discounts and post-Black Friday lull create challenges for retailers

9y Al Roberts

Heavy discounts and post-Black Friday lull create ...

According to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015. Read More...

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Why brands should care about brand safety in mobile advertising
Display Advertising

Why brands should care about brand safety in mobile advertising

9y Andy Favell

Why brands should care about brand safety in mobil...

Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story;...

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3 Ways Online Retailers Will Dominate the 2016 Holiday Season [Infographic]
Ecommerce

3 Ways Online Retailers Will Dominate the 2016 Holiday Season [Infographic]

9y Daniel Surmacz

3 Ways Online Retailers Will Dominate the 2016 Hol...

The upcoming season represents a huge business potential not only for physical shops but also ecommerce players as the shift from traditional in-store...

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Q&A: ON24's Mark Bornstein on how to make marketing webinars that rock
Content

Q&A: ON24's Mark Bornstein on how to make marketing webinars that rock

9y Rebecca Sentance

Q&A: ON24's Mark Bornstein on how to make mark...

With so many webinars out there, how can marketers make sure theirs is the one that really stands out? ClickZ sat down with Mark Bornstein, VP of Cont...

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The BOTS Act could help ticket sellers improve customer experience
Ecommerce

The BOTS Act could help ticket sellers improve customer experience

9y Al Roberts

The BOTS Act could help ticket sellers improve cus...

Once signed into law, the BOTS Act will make it illegal for ticket resellers to use automated software to purchase tickets for events with seating cap...

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First Party Data is Integral to Breathing New Life Into TV
Analytics

First Party Data is Integral to Breathing New Life Into TV

9y Erin Madorsky

First Party Data is Integral to Breathing New Life...

Digital has quite forcefully overturned the entire media industry, causing even the most traditional companies to adapt or be left behind. Read More...

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Research-Backed Techniques to Boost Holiday Ecommerce Sales
Ecommerce

Research-Backed Techniques to Boost Holiday Ecommerce Sales

9y John Stevens

Research-Backed Techniques to Boost Holiday Ecomme...

If you don’t have a strategy yet, it’s not too late to have one. Here are some research-backed tips to help you boost ecommerce sales during this holi...

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Discount codes: 5 ways retailers can handle their deal addiction
Ecommerce

Discount codes: 5 ways retailers can handle their deal addiction

9y Jonathan Attwood

Discount codes: 5 ways retailers can handle their ...

Discount vouchers can be a great lever to grow top line revenues and engage new customers. However, they can also become a highly addictive and danger...

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Why Black Friday won’t be going anywhere for a while
Ecommerce

Why Black Friday won’t be going anywhere for a while

9y Robyn Croll

Why Black Friday won’t be going anywhere for a whi...

This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year Read More...

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Three ways that AI is enhancing the ecommerce customer experience
AI & Automation

Three ways that AI is enhancing the ecommerce customer experience

9y Rebecca Sentance

Three ways that AI is enhancing the ecommerce cust...

Artificial Intelligence might seem like a high-tech and lofty concept, but recent advances in technology have given rise to a number of more everyday ...

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Mobile ad viewability: what is it and does it matter?
Display Advertising

Mobile ad viewability: what is it and does it matter?

9y Andy Favell

Mobile ad viewability: what is it and does it matt...

Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person. Read More...

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From Black Friday to Cyber Week: Winter Holiday 2016 Ad Trends
Acquisition

From Black Friday to Cyber Week: Winter Holiday 2016 Ad Trends

9y Jon Swallen

From Black Friday to Cyber Week: Winter Holiday 20...

Thanksgiving itself has now emerged as an important shopping day, and with Cyber Monday, Cyber Week and even Small Business Saturday all competing wit...

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How B2B content marketing grew in 2016
Content

How B2B content marketing grew in 2016

9y Tereza Litsa

How B2B content marketing grew in 2016

From the most popular tactics during 2016, to the new strategies we need to apply in 2017. Read More...

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7 timeless reasons why (and how) content goes viral
Content

7 timeless reasons why (and how) content goes viral

9y Jonathan Allen

7 timeless reasons why (and how) content goes vira...

So what makes content go viral? And what makes people participate in these phenomena? Read More...

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A motivational message for retail email marketers (and everyone else, too)
Ecommerce

A motivational message for retail email marketers (and everyone else, too)

9y Ryan Phelan

A motivational message for retail email marketers ...

With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we're now headlong into the all-holiday-all-the-time stream. An...

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John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016
Acquisition

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

9y Christopher Ratcliff

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads...

Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries Read More...

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