User-generated content has become an important part of content marketing, with consumers being part of a brand’s strategy. How does this affect ...
View articleA couple of weeks ago we published an article covering 12 high profile websites that have been hit with a Google penalty. Not all of these companies ...
View articleYesterday, Google announced that it is acquiring FameBit, an influencer marketing platform. The startup, which was founded in 2013, helps brands conne...
View articleAmazon is the king of online commerce, but in an effort to become a real player in the grocery business, the company is reportedly preparing to build ...
View articleSocial content discovery app Stack has this week received a £1m investment from Blenheim Chalcot. We’ve been asking Oliver Cooper, co-founder a...
View articleNow more than ever before, marketers have a wealth of technology at their fingertips helping them to run campaigns. Read More...
View articleMicro-UX refers to the tiny interactions with a website or app that are designed to delight the user, by making their digital interactions easier, mor...
View articleIt’s search, Jim, but not as we know it. In a search industry where most of the major players are focused on machine learning, artificial intell...
View articleEvergreen content is content which stays fresh for a longer period of time than most, and which can be more valuable from an SEO and traffic perspecti...
View articleWhat tools do you have in your toolkit to help you find prospects? LinkedIn, Twitter, Facebook, an email subscription list, etc.? All of these are gre...
View articleThe use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according...
View articleHow do you ensure that your content marketing strategy is effective? There are many challenges to deal with until you create a successful content mark...
View articleOnline writing has its own style and it’s even more challenging when you consider its impact on SEO. Here are 15 tips to keep in mind when writi...
View articleAccording to Facebook, more than 450 million of its members visit groups on its social network where individuals buy and sell goods, and now Facebook ...
View articleYesterday, Amazon announced an update to its community guidelines that will put an end to incentivized reviews for products other than books. Accordin...
View articleA new report highlights the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing the bes...
View articleOn September 23, Google announced Penguin 4.0, the latest version of its web-spam algorithm, and it is fair to say that this iteration has tip-toed it...
View articleWe don’t generally think of paid search as a great channel for personalisation, but increasingly, it's becoming one. Read More...
View articleSite search matters, yet many ecommerce sites are actually deterring customers through poor experiences. Indeed, a fifth of UK shoppers are not satisf...
View articleBack in 2013 John Gagnon wrote a very popular post detailing some of his favourite Excel tips and tricks. We thought we’d update the list of classic s...
View articleA lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, you probably wonder, “When do I get t...
View articleThe 10 types of content and experience platforms: Which are best for your business? How can you create content marketing which works for search, righ...
View articleConsumer trust in brands is at an all time low. Research from Young & Rubicam and Edelman has identified a major decline in trust over the last 20...
View articleDespite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular online...
View articleAmazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPu...
View articleA new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call for the majority...
View articleElection 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity between ...
View article