China is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...
View articleFacebook is cracking down on clickbait. Again. So what will make your social media audience click now? As kids we would be excited about the “Did You ...
View articleWho said B2B sales have to be boring? Time to reconsider, aiming at a human connection, rather than old-fashioned sales pitches. Simona Pop, head of p...
View articleThe terms that customers type into your site search function can help you to gain an understanding of user behaviour and can be used to optimise your ...
View articleChris Bullick, Managing Director & Head of Marketing Services for Pull Digital, delivered an interesting presentation at Brighton SEO last week ab...
View articleFriday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically. Here we’ll take a brief look at h...
View articleDo your email subscribers use social media? Let me ask this a different way. Is anyone not using social media? Like email, social media is a powerful...
View articleOn September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event h...
View articleSocial proof can be very effective for general marketing and on-site conversions, but it can also impact your SEO efforts. Social proof is about build...
View articleGoogle has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce. As of the August 22, the AMP proje...
View articleWorking for an agency, it is absolutely essential that everything we do is creative, original and engaging. If it isn’t, it will get lost in the diver...
View articleShift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own VP...
View articleYou watch them, they watch you, so let’s see what they are looking at. I’m reasonably certain we’ve all had a good look around our competitor’s ecomme...
View articleThere is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagg...
View articleNew stats suggest that retailers are improving their customer retention rates, so is this the result of a focus on the customer experience? IMRG stat...
View articleYesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accen...
View articleSpeed can make more of a difference to the success of your online business than anything else, yet very few people talk about it. Read More...
View articleAutomation is the number one area for email innovation and focus in 2016 according to this year’s Email Marketing Industry Census. However, achieving...
View articleIn an increasingly competitive European grocery industry, there is only one certainty: Amazon is here to stay. Success in one of Europe’s largest ret...
View articleSEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advert...
View articleThere is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective? Read More...
View articleHeader bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from...
View articleThe web doesn’t have a traffic problem, but it has a conversion problem. Read More...
View articleYouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, lin...
View articleAs the UK now embarks on the journey to leave the European Union, and as new opportunities – and challenges – open up for retailers of all sizes, what...
View articleAll top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US...
View articleDigital transformation is a phrase that pops up in corporate mission statements and makes for interesting debates around the office coffee dispenser. ...
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