Publishers and marketers will need to be extra careful about the titles they use for content they promote on Facebook as the world’s largest soc...
View articleWhat are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer? This week sees the re...
View articleIt’s probably no surprise to most that consumer confidence levels aren’t as high as they probably should be. When the GfK Consumer Confidence report w...
View articleNobody was very surprised at the announcement that Verizon would buy Yahoo for $4.83 billion. It’s a very good deal for Verizon, even though it doesn’...
View articleThe summer is upon us which means spare seats on trains, cold brew coffee and more ‘out of office’ responses than actual replies. In preparation for ...
View articleThe art of creating menus that make users tap them open and intuitively know how to use when they do. Read More...
View articlePublishers dealing with the growing use of ad blockers haven’t had much to smile about lately, but according to research conducted by C3Research...
View articleDespite major regulatory changes to China's ecommerce cross-border trade earlier this year, experts say the channel should still be included in an eco...
View articleIt’s time for brands to take ownership and control over their own deliverability and here’s why. For as long as I’ve been in the field of email market...
View articleRecent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss app...
View articleAppearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass. And the shot glass is already full of...
View articleThe digital advertising landscape is shifting rapidly. Challenges ranging from fraud to online ad-blocking have thrown established ad practices into d...
View articleThis morning, Merkle released its quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-fil...
View articleSince its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in. Read More...
View articleProgrammatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, th...
View articleSEO, SEM, PPC, CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-fille...
View articleReddit might not be top-of-mind for social marketers, but the “front page of the internet” is one of the most popular sites on the web and...
View articleMarketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the ri...
View articleIt’s not the hamburger that’s the problem, it’s what designers do with it that counts. Read More...
View articleLoyalty schemes have been increasingly popular among retailers over the last few years, but a new survey suggests that retailers need to work harder t...
View articleSometimes the functionality and user experience (UX) on a website can make or break a business. Things like mobile optimization or page load-time are ...
View articleCustomers love order confirmation emails, as they serve as a verification, a reminder, but also a proof of their recent order. How can a brand use the...
View articleSome brands are creating great content, but it can fail to reach its full potential if SEO isn't considered as part of the strategy. Read More...
View articleRemarketing adverts are designed to remind people who visited your website of what you sell and reinforce your brand when they’re moving around the we...
View articleIf the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction, there are s...
View articleWhether you’re happy with the EU referendum result or not, there’s no doubt that it has stirred up plenty of political debate. This in tu...
View articleIn addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...
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