The display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and t...
View articleIn the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Read More...
View articleIn its most recent testing phase, the Media Rating Council found that while 63 percent of campaigns had consistent viewability, mobile was a big facto...
View articleIt's increasingly difficult for advertisers to grab people's attention. But as the taxi strike in Cannes demonstrated, there's a difference between ge...
View articleBuyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumer...
View articleIn this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable ma...
View articleAccording to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are con...
View articleAugmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost...
View articleGone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apa...
View articleOver 160 trillion instant messages will be sent by 2019, according to research from Juniper. Read More...
View articleFocusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did...
View articleBy integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all. Read Mo...
View articleIt's game on as big Asian brands pursue their globalization strategies. Read More...
View articleA roundup of new hires and promotions in the digital marketing industry during June. Read More...
View articleIf you want to see the future of business, you have to watch the people who follow -- not just follow the industry, but also individuals. Read More...
View articleMany marketers use recycled content to keep consumers happy. But there's a plenty of wrong ways to do "content recycling." Read More...
View articleNick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business. Read More...
View articleKnown in the industry as pioneer of youth culture and marketing, Matt Britton has rapidly grown his ad businesses by marketing to Millennials. Read Mo...
View articleShopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was ...
View articleRight now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided h...
View articleWhile many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of bi...
View articleToyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers. Read Mor...
View articleCross-device targeting is evolving but still remains in its early stages. Read More...
View articleData has an indispensable role to play in the fusion of programmatic and creative. Read More...
View articleDon't get stuck in this traditional paradigm. Use cross-channel data for a more holistic understanding of attribution. Read More...
View articleIn this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry...
View articleThe Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to rece...
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