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View articleUsing smart data in your email marketing efforts can help boost the performance of your campaigns. Read More...
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View articleClickZ spoke to Edible Arrangements, Minute Maid, and ADT about the best strategies for creating Mothers' Day conversations and driving brand engageme...
View articleWith the new offering, announced at The Daily Mail's NewFront event yesterday, Snapchat's publishing partners can run 10-second ads on Discover. Read ...
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View articleClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes l...
View articleFor most marketers, strategic email sends mean higher conversions and click-throughs, but in the nonprofit sector, the right content at the right time...
View articleWhether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy. Read More...
View articleWhen it comes to your email lists, quantity is good, but quality is better. Read More...
View articleTangible benefits and customized content are the pillars of a successful email rewards program. Read More...
View articleSome websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based...
View articleIn honor of Mother's Day, here are five tips for marketing effectively to the moms in our lives. Read More...
View articleMarketers who try programmatic direct will make themselves more comfortable with the broader concept of programmatic. Then, the logical next step is t...
View articleWhat do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Read More...
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View articleWith the Apple Watch hitting the shelves last week, the jury is still out on how brands can leverage it to engage consumers. Here are a few ideas to g...
View articleTips for creating attention-grabbing subject lines in an email using keywords. Read More...
View articleAlmost seven out of 10 shopping carts get abandoned by consumers. Using cart abandonment emails effectively can help drive lost shoppers back to the c...
View articleAs people's inboxes become fuller and fuller, brands like Dell, ASOS, and eBay Enterprise are standing out by including animated elements, like GIFs a...
View articleHow to calculate the return on investment on email personalization efforts. Read More...
View articleFacebook and IBM both have features that provide advertisers with behavioral insights about consumers. A new partnership combining them will result in...
View articleA look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue. Read More...
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