As programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective...
View articleA company that turns language into data files, Relative Insight, analyzed ClickZ's Twitter feed and then compared it to that of the platform's most-fo...
View articleIn last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might com...
View articleAs we gear up for this year's Super Bowl, it's important to consider all aspects of the consumer experience when planning for marketing around the big...
View articleThese three tips can help you bring your company to the forefront of the digital marketing scene - are you ready? Read More...
View articleAs the Internet of Things grows, so does the amount of data that comes with it. Is there too much data? Absolutely not, say industry experts who belie...
View articleData specialists from Vizeum, Havas, and DigitasLBi share their advice on how to segment and test big data in order to make better-informed marketing ...
View articleWe sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marke...
View articleChoose from each of the "food groups" for a balanced content strategy. Calories, for example, are similar to content data: quantifiable information ab...
View articleSprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...
View articleYP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search o...
View articleAs chief marketing officers (CMOs) spend more of their budgets than ever before on data and technology, the line between CMO and chief intelligence of...
View articleClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there! Read More...
View articleIn order to boost your company's return on investment, make sure you are focused on your customers' satisfaction. Read More...
View articleMany marketers have issues with their CRM software. Here are four things that may be bothering you and what you can do to fix the problem. Read More...
View articleAgent Gibbs from NCIS may never have developed an email marketing campaign, but his rules certainly can be applied to the industry. Read More...
View articleBy remarketing leads, sales can reach higher into the funnel for an earlier human touch and marketing can build a stronger digital relationship with l...
View articleIn today's YouTube culture, the younger generation is influenced by its own set of "experts," including online celebrities and social media stars, and...
View articleUsing three-dimensional advertising technology by Cxense, Mazda Motors Norway is attempting to engage customers by deploying an ad that appears to mov...
View articleThese five brands demonstrate innovative ways for how to use the social platform to boost their visibility and engagement levels. Read More...
View articleAs we near the end of 2015's first month, here's a look at what the rest of the year may have in store, including leaps in the mobile, wearable techno...
View articleTwo companies that stood out at this year's CES are bringing major innovation to the world of data-driven marketing, in both the mobile and automotive...
View articleWhen it comes to your marketing strategy, it pays to invest time and effort into planning before you start a big project. Trust us - you'll be glad yo...
View articleOver the course of three days, ClickZ will bring you in-depth analysis, exclusive interviews, and expert commentary on the current state and future ou...
View articleThe Internet of Things is taking over, but driving the devices are mobile apps, which move at a much different speed than marketers may be used to. Re...
View articleThere's been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention. Read More...
View articleIt's not enough to just send interesting email marketing materials anymore. You must make an effort to wow your consumers with your content. Read More...
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