Facebook will retire its @facebook.com email service in March of this year. Instead, it will reroute Facebook emails to a user's primary email address...
View articleHere are five frequently asked questions about email marketing and the email channel along with helpful answers for those in the email marketing ecosy...
View articleThere's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campa...
View articleThe start of the year is a good time to analyze the "health" of your email marketing programs and execute changes that will help them become more effe...
View articleIf you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than ju...
View articleConsider these tips to make sure your email marketing campaigns are reaching mobile users. Read More...
View articleA new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably em...
View articleThere is an industry that has grown up around email creation and delivery. Of all the lessons and best practices, one trumps all others: make the mess...
View articleExisting channels will still do the heavy lifting to drive traffic and convert into business but we'll see more marketers automate their digital engag...
View articleNo matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company....
View articleWhat people say and what people do are often very different things, but both are valuable to email marketers, especially when used together to paint a...
View articleClickZ columnist Jeanne Jennings remembers Stefan Pollard, industry expert who will be honored again this year with the EEC Stefan Pollard Email Marke...
View articleThe first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump...
View articleIf your email marketing performance is starting to wane, this might just be the boost to re-engage and grab their attention. Read More...
View articleLearn how to calculate revenue per email and use it at a cell level to determine winners in your testing process. Columnist Jeanne Jennings shares suc...
View articleUse these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly. Read More...
View articleCampaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Read More...
View articleThe importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Read More...
View articleRadian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers? Read More...
View articleLearn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis. Read Mor...
View articleThe ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving he...
View articleWith email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's ...
View articleWhen you have a data tree showing behavior from send through conversion it makes the analysis much easier. Read More...
View articleRates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has ...
View articleHoliday messaging season is fast approaching and if you don't have a plan for those big email programs, now is the time for you to say "I do." Read Mo...
View articleAvoid complaints, address issues, but most importantly focus on the interaction. Read More...
View articleWhether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks. Read More...
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