Have you noticed the recent surge in emails promoting business "solutions," products and publications? As the word spreads of email's cost-effectivene...
View articleNews about the comeback of the "P" word in that one place online that's visited most, your inbox. New technologies coupled with HTML email clients can...
View articleThe state of online privacy is quite different in Europe as opposed to the U.S. Why? Because Europeans are extremely sensitive to this issue and have ...
View articleThe number of worldwide electronic mailboxes soared an amazing 83 percent in 1999, topping 569 million by year's end, according to a study by Messagin...
View articleBig Brother is coming or at least what we hope is his less scary cousin! That's what a few might believe... given predictions for some of the wireless...
View articleConvergence is coming... The possibilities are enormous for email marketers to reach people everywhere, all the time. But we're not quite there yet. W...
View articleBlah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah. Read More...
View articleMarketing with email is more than sending out completely self-contained promotional messages dedicated to your offer and your offer only. The discipli...
View articleAfter surveying various topics and philosophies within the email channel and getting you up to speed on the possibilities, this column is ready to del...
View articleThe increasing popularity of direct email marketing combined with an escalated war against unsolicited commercial email, or spam, presents greater cha...
View articleFeeling like every e-mail you get is trying to sell you something? You ain't seen nothing yet. By 2004, the average household will receive nine pieces...
View articleLast summer, ClickZ's Email Marketing column seemed a little ahead of the curve. Since then, it's become one of our most-read features and mirrors wha...
View articleWith the explosive growth of mailing lists and the latest reports showing that we now send 300 million electronic messages a day, email has proven to ...
View articleFive years ago, who knew that email would become such a marketing powerhouse? Even two years ago, very few of us were marketing through this channel. ...
View articleDigital technologies, which will enable consumers to create and share personal multimedia content, will make plain text e-mail seem like black-and-whi...
View articleMarketers are so focused on "getting the word out" that sometimes communications leave little room for that all-important dialogue with customers. Loo...
View articleChris has some advice for email marketers. He likes to see a person's name in the address line, an evocative subject line, a sense of humor. It's alwa...
View articleAs Valentine's Day approached, did you find your inbox overflowing with promotions for romantic keepsakes, books, candy, flowers, etc.? Okay, maybe it...
View articleFlashback: We were going to collect a myriad of data to build a scientific direct marketing machine. Tailor each piece of mail to an individual's desi...
View articleForrester says, "Marketers that outsource the delivery and list management of their email have higher conversion rates than those that keep email oper...
View articleSay you've sent out a large email promotion and are reading your preliminary results. You got a ten-percent click- through response. Is that cause for...
View articleTHAT is the question. There truly are no hard and fast rules when it comes to this topic because things are changing too rapidly. While it's true that...
View articleIn the offline world, most seasoned direct marketers are also database marketers. They segment the customer file... mail it... analyze the results. Th...
View articleDigital Impact personalizes email marketing to help companies increase the lifetime value of their online customers. Read More...
View articleKim gets tons of email and responds to a number of offers out there. So what does thisget her? Some good products, ideas, and reading material. But al...
View articleWe've spent a good deal of time reviewing how to capture a new prospect's attention through email. But what about those valuable current customers and...
View article"A well-written sales letter is an amalgam of sales psychology, word manipulation, and mechanical application." Truer words were never spoken. When it...
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