Many marketers are still struggling to adopt unsubscribe best practices in their email programs. Here is a look at three of the most important things ...
View articleBefore the holiday email marketing season gets into full swing, here are some tips for gently welcoming your customers to the festive time of year wit...
View articleSuccessful email marketing optimization means playing the long game. Here are nine essential tips for mitigating complaints and protecting engagement ...
View articleData gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be. Read More...
View articleEmail newsletters are a great way to get your content marketing efforts out to the public. Here are three tips for cutting down the time it takes to p...
View articleWill the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the m...
View articleIn this third annual review, we take a look at the email marketing companies that are rapidly developing wealth, jobs, and success. Read More...
View articleConsumers' lives are becoming more and more fast-paced. How can marketers keep up with a customer base that expects everything to be taken care of "no...
View articleA few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Read More...
View articleThese five tactics have long been considered "best practices" in the email marketing world, but technology has changed and it's time for them to die o...
View articleSenior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them int...
View articleAlthough many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing camp...
View articleBy using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effe...
View articleImplementing product review campaigns may be more challenging than other types of triggered messages, which you can mostly set and forget. Columnist M...
View articleAs indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovatio...
View articleAs customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track...
View articleThis guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx. Read More...
View articleKnowing the basic information about a customer is no longer enough. Now, marketers need to be able to understand the context surrounding their custome...
View articleData-onboarding is poised to revolutionize the digital marketing space. But you must have the appropriate rights to use "your" data in third-party cha...
View articleYour email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve a ...
View articleEmail continues to rock and this week special guest contributor Jay Jhun provides some reasons why email is as powerful as ever - maybe even better th...
View articleAfter analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Read More...
View articleWhile 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open r...
View articleThe newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some "in...
View articleWhen deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that...
View articleA successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a ...
View articleMany consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonmen...
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