If you want to maintain a steady business, you need to develop and nurture your email list - the best source of current and future business for your c...
View articleIn contrast, online and offline retailers in Hong Kong and international brands have been smart about targeting customers. Read More...
View articleWhen you base your ad sales solely on the size of your list, you not only paint yourself into a corner, you are destined for deliverability issues. Re...
View articleThe key to this year's email marketing challenge. Read More...
View articleFour tips to jump-start your email optimization program. Read More...
View articleWhat are the technology trends and changing consumer behaviors to watch for? Part two in a two-part interview. Read More...
View articleCompanies need to focus on growing engagement with their fan base, not just collecting more fans. Read More...
View articleEvery email marketer should be constantly monitoring their own deliverability, addressing issues as they arise, and striving to get more email message...
View articleEmail is universal, it plays well with other marketing activities, and it still tugs at our personal strings. Read More...
View articleWhat can email marketers learn from the FTC's final privacy report? Read More...
View articleA look at what mobile means for email marketers, smartphone trends, and ways to ensure your email stays relevant in the mobile generation. Part one in...
View articleSuccessful email marketing programs need constant care and attention, and that includes taking a fresh look at your programs to reinvigorate your prog...
View articleHow can you add new subscribers of good quality to your list on a regular basis? Read More...
View articleAs a publisher, you have an important choice to make: whether to adopt Facebook Connect as your sign-up and sign-on system, or not. Read More...
View articleFive scenarios where consumers are regarded as "active users" and a look at how active they really are. Read More...
View articleA retailer case study on triggered messaging. Read More...
View articleHow do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview. Read More...
View articleThree ways to think like a magazine editor. Read More...
View articleAfter several stable years, the inbox placement rate fell from 81% in the first half of 2012 to 76.5% in the second half. Read More...
View articleChanges you can make to your sign-up page to provide a boost in conversion rate. Part two in a two-part series. Read More...
View articleWhat that means for digital marketers. Part one in a two-part interview. Read More...
View articlePinterest is driving more referrals than Google+, LinkedIn, and YouTube combined thanks to its extensive, active, and fast-growing user base. Read Mor...
View articleA prediction for the No. 1 seeds of email marketing. Read More...
View articleSmall changes you can make to your sign-up page that can dramatically increase your monthly list growth. Part one in a two-part series. Read More...
View articleConsider how social increasingly plays an important role to influence purchase decisions. Read More...
View articleSometimes it's best to take a step back and look at it your marketing from the perspective of the most important people to your company: your customer...
View articleUsing shared incentives to improve email acquisition across the enterprise. Read More...
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