This is only a test. Whether you’re emailing to market directly or to publish an e-newsletter, you can test your mailings and improve your results. Re...
View articleThe good, the bad, the opportunities: a critical look at email as a marketing medium. Read More...
View articleEmailLabs offers an e-mail campaign management system that provides ways to gather customer data, build e-mail newsletters, deliver them on time, and ...
View articleHold on! Before you hit ’send’ on your next campaign, make sure you’ve done this indispensable groundwork. Read More...
View articleBuzzwords come and go, but there’s a good reason one -- integration -- has stuck around. Read More...
View articleWe're living in an untrusting environment, and the prevailing mood is creating changes in our industry and throughout our world. But it's time to stop...
View articleProcedures that are no-brainers in the offline world are causing serious headaches online. It’s time to come together as an industry and adopt some so...
View articleZap spam, save your brand? One email marketer developed a simple, elegant solution. List brokers won’t like it. Read More...
View articleA 13-year-old boy with a six-figure income just registered at your site. You know he’s lying about something -- but how do you get to the truth? Read ...
View articleDirect marketing is a lot of science and only a little bit of art. Learn to play by the numbers and win. Read More...
View articleA new study by a network security company shows that employees misusing their Internet connections on the job are forging a path for spam to flood int...
View articleMyMailout provides a customized email marketing service that offers building personal email newsletters, flyers, and announcements. Read More...
View articleA reader asked if spamming tastefully is permissible. You wrote in by the hundreds to say no -- and offered dozens of marketing alternatives. Read Mor...
View articleDebbie's annual list of summer reading recommendations is shorter this year. Many publications have succumbed to the fallout. But there's still plenty...
View articleAdComplete.com offers a full line of products serving the online advertising industry. Read More...
View articleA million email names for $10? Give newbies other options, and they’ll likely do the right thing. Read More...
View articleMarketers refuse to be labeled spammers. Refining best practices is on the agenda, as is battling bosses and clients. Read More...
View articleEmail that speaks to executives: a five-point checklist. Read More...
View article602Pro LAN Suite 2002 cohesively bundles mail server, Web server, fax server, proxy server, and DHCP server components into one product. But organizat...
View articleMembers of the ISP-Tech list discuss, yes, the pros and cons of various spam and anti-virus technologies, starting with Postini’s service for ISPs. Re...
View articleMailStudio 6.0 is an SMTP- and POP-compliant mail server that integrates with a calendar server to provide a Solaris- or Linux-based, high-performance...
View articleMembers of the ISP-Tech list discuss the difference between IMAP and POP3 mail systems and suggest valid uses for both. Read More...
View articleTricks of the email trade: Getting them to open it, read it and act on it -- by making your offer compelling. Read More...
View articleBest Practices vs. Screw the Rules: I’ll listen to my subscribers. Read More...
View articleOur columnist is stumped -- it's up to you. Three case studies, three riddles. And...can you convince one very tempted marketer to take his finger off...
View articleA recent conference wasn’t as earth moving as last year’s event -- but did inspire our intrepid columnist to try her hand at blogging. Read More...
View articleNew email service provides tight integration with Microsoft Outlook/Exchange or POP3 accounts to send and receive email from anywhere a user travels w...
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