If your e-newsletter isn't consistently engaging, relevant, and so useful that your readers want to print it out or pass it on to their colleagues, yo...
View articleIf you ever find yourself in a quandary with respect to the creative development of a particular campaign, try going back to your roots. Step back far...
View articleSure, growing your business is good. More customers, more revenue -- everybody’s happy, right? But you know it’s rarely a smooth growth curve. Along w...
View articleFancy (and expensive) technology isn't always the answer, especially these days. The challenge now is use the Internet and the Web to save or make mon...
View articleDevelop and grow a house email list, and the world will be your oyster. But how can you stand out in the crowd of free reports and e-newsletters and u...
View articleYahoo! Groups is a free e-mail group service that allows users to easily create and join e-mail groups. Read More...
View articleCost-effective multi-channel messaging tactics work. In the end, though, they are tools that each marketer will have to decide how to employ. They mus...
View articleUsing email for prospecting and customer acquisition is more difficult than ever. With the volume of messages increasing at an unprecedented rate, you...
View articleWhy not break away from the tried-and-true and instead test some other potential response boosters out there that are both specific to and take advant...
View articleWine and song may naturally go together, but Geerlings & Wade has to do a complicated song-and-dance routine to avoid being tripped up by state li...
View articleWhen it comes to email, a lot of direct marketers get it. They're excited about it, they understand that it's just another channel for one-to-one dire...
View articleWireless technologies that combine the benefits of the physical and virtual worlds and empower mobile users will prevail. The future of wireless for m...
View articleWhen links in a promotion are tracked individually, almost always a clear-cut winner emerges. That is, one piece of email real estate, above all other...
View articleThere is definitely something to learn from the prevailing attitudes of the opt-in as well as unsolicited bulk-mail community. Even the best email mar...
View articleMost start-ups have at least one thing in common -- the need to acquire new customers. Can you, like zipRealty.com, add more than a thousand registere...
View articleUnlike on the Internet, where banner advertising commands the lion's share of marketers' energy and budgets, advertising on wireless platforms will ne...
View articleDo you believe in the future of email marketing? If faith and intuition aren't enough, there's data out there for you to pore through. Either way, the...
View articleWe are all bombarded by emails. Some are legitimate business correspondence, many more are solicitations, personal mail, junk, jokes, spam... With all...
View articleYou're a respectable email marketer, an upstanding citizen of the permission-marketing space. You ask nice, you play nice. But you're surrounded by th...
View articleCharlwood eMarketing is an e-mail list broker that provides opt-in B2C and B2B e-mail lists within Canada and the United States. Read More...
View articleJewelry retailer ICE.com is an old pro at email marketing. It had built up a database of more than 700,000 names and was sending out thousands of mess...
View articleUsually it's the little guys who steal from the big players. But Debbie's here to tell you how the big guys can learn a thing or two about a low-cost,...
View article"Survivor": It's the word of the day in this age of reduced budgets and staffing cuts. So sometimes your team doesn't have the resources it needs for ...
View articleMedia buyers conducting email marketing campaigns need to ask lots of questions about email lists. Tig tells you where to start and how to find the ri...
View articleIf you have ever brought up a child, you know that a seven-year-old is not terribly experienced in the ways of the world. So let's not be too hard on ...
View articleDespite research on frequency preferences for permission- based email, marketers should ask customers directly how often they want to receive content ...
View articleHeidi has been a tireless chronicler of email marketing as it's practiced by companies large and small. Today she's stepping back from the front lines...
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