Creating a voice search experience for your brand
Voice

Creating a voice search experience for your brand

7y Emily Alford

Creating a voice search experience for your brand

Gartner predicts that by 2020, voice search will account for 30% of all web-browsing. Preparing your brand for this unprecedented rise in voice search...

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Mobile engagement in DTC marketing: Digital + physical
Mobile

Mobile engagement in DTC marketing: Digital + physical

7y Sophie Vu

Mobile engagement in DTC marketing: Digital + phys...

Vibes CMO Sophie Vu explores three trends for DTC marketing in 2019. How mobile engagement is at the core for brands like Chipotle, Allbirds, Casper, ...

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Research: 26% of US adults own a smart speaker as of January 2019
Voice

Research: 26% of US adults own a smart speaker as of January 2019

7y Kimberly Collins

Research: 26% of US adults own a smart speaker as ...

A new report found that 66.4 million US adults own a smart speaker as of January 2019, up from 47.3 million in January 2018. Other key findings from r...

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Five ways to take your marketing automation further with AI
AI & Automation

Five ways to take your marketing automation further with AI

7y John Oechsle

Five ways to take your marketing automation furthe...

AI could lead to an economic boost of $14 trillion in additional gross value added (GVA) by 2035, according to Accenture research. 5 ways we'll see ch...

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What makes retail mobile apps rock solid, according to Forrester Research
Mobile

What makes retail mobile apps rock solid, according to Forrester Research

7y Mike O'Brien

What makes retail mobile apps rock solid, accordin...

Consumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...

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Four takeaways for CMOs from Mobile World Congress 2019
Industry Developments

Four takeaways for CMOs from Mobile World Congress 2019

7y Mike Herrick

Four takeaways for CMOs from Mobile World Congress...

Nearly 110,000 people attended last week's huge event in Barcelona. 5G prototypes, D2C tech brands, and GDPR were just a few of the main takeaways. Re...

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What does blockchain mean for the diamond industry?
Blockchain

What does blockchain mean for the diamond industry?

7y Mike O'Brien

What does blockchain mean for the diamond industry...

The diamond industry is among the first to go all-in on blockchain, an emerging technology that mystifies many marketers. Read More...

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How blockchain helps companies keep their brand promise
Blockchain

How blockchain helps companies keep their brand promise

7y Tatsiana Levdikova

How blockchain helps companies keep their brand pr...

Blockchain can help companies keep their brand promise when it comes to proving ethical and legitimate sourcing of supplies. Examples of how that happ...

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The Spotify effect: Personalize content experiences to engage prospects
AI & Automation

The Spotify effect: Personalize content experiences to engage prospects

7y Randy Frisch

The Spotify effect: Personalize content experience...

If 100 people looked at their 'made for you' playlist on Spotify, we'd have 100 different playlists. How can we do that level of personalization in co...

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The IoT 2019: Many "things" ahead, but here are four predictions
Emerging Technology

The IoT 2019: Many "things" ahead, but here are four predictions

7y Adam Fingerman

The IoT 2019: Many "things" ahead, but here are fo...

Bain & Company forecasts that the market for the Internet of Things will grow to about $520 billion by 2021. Here are four predictions for the IoT...

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Survey: Streaming mobile video user frustrations worldwide
Mobile

Survey: Streaming mobile video user frustrations worldwide

7y Tessa Judge

Survey: Streaming mobile video user frustrations w...

When frustrated with a streaming service, 60% of users will take some sort of action -- whether trying again later or abandoning the service altogethe...

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The power of virtualization is coming to video
Emerging Technology

The power of virtualization is coming to video

7y Heidi Cuthbert

The power of virtualization is coming to video

The future of video virtualization is fascinating -- and very bright. Here's what we're already able to do, which companies are involved, and what to ...

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What artificial intelligence means for 1-800-Flowers this Valentine's Day
AI & Automation

What artificial intelligence means for 1-800-Flowers this Valentine's Day

7y Mike O'Brien

What artificial intelligence means for 1-800-Flowe...

An early adopter with one of the first retail toll-free numbers, 1-800-Flowers is leaning in to AI for its version of the Super Bowl: Valentine's Day....

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How Walmart is going all in on artificial intelligence
AI & Automation

How Walmart is going all in on artificial intelligence

7y Mike O'Brien

How Walmart is going all in on artificial intellig...

Walmart is experiencing its highest sales figures in nine years. Artificial intelligence is a huge part of the company's plan to keep them there. Read...

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Why mobile messaging might be your next top revenue channel
Mobile

Why mobile messaging might be your next top revenue channel

7y Emily Alford

Why mobile messaging might be your next top revenu...

Think for a second: How many unopened emails do you have right now vs unread texts? Here's why brands are using mobile messaging with consumers instea...

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How to design a complete immersive AR experience
AR & VR

How to design a complete immersive AR experience

7y Phill Dodd

How to design a complete immersive AR experience

Tips from an AR expert on how to plan, build, and perfect an immersive AR experience. How to keep users engaged, prototype, and make something awesome...

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How to use chatbots as part of your marketing strategy
Chatbots

How to use chatbots as part of your marketing strategy

7y Emily Alford

How to use chatbots as part of your marketing stra...

It's 2019, and you're probably wondering if it's about time you use chatbots in your marketing strategy. Here's a ton of examples and tips for how to ...

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Predictions for mobile in 2019: Top 8 trends to watch this year
Mobile

Predictions for mobile in 2019: Top 8 trends to watch this year

7y Sven Lubek

Predictions for mobile in 2019: Top 8 trends to wa...

Wondering what's in store for mobile marketing this year? Here are our top eight predictions for mobile in 2019. Messenger ads, parallel bidding, and ...

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"Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai
AI & Automation

"Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai

7y Mike O'Brien

"Cloud computing is the answer": Q+A with Google C...

Cloud computing and AI are instrumental in helping marketers utilize their data, according to Google Cloud executive Pravin Pillai. Read More...

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Socially assistive robots: Will robots of the future take care of us?
Deep learning

Socially assistive robots: Will robots of the future take care of us?

7y Robin Sherwood

Socially assistive robots: Will robots of the futu...

IBM, Softbank Robotics, and Microsoft have all researched into socially assistive robots that can care for the elderly and understand social cues. Wha...

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CES 2019: Three takeaways marketers can’t miss
Emerging Technology

CES 2019: Three takeaways marketers can’t miss

7y Julia Stead

CES 2019: Three takeaways marketers can’t miss

Per usual, last week's Consumer Electronics Show was jam packed with futuristic gadgets. But here are the three main CES 2019 takeaways for marketers....

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Voice commerce 2019: Will this be the year it catches up to voice search?
Voice

Voice commerce 2019: Will this be the year it catches up to voice search?

7y Mike O'Brien

Voice commerce 2019: Will this be the year it catc...

Amazon has sold more than 100 million Alexa devices, showing that voice search has never been hotter. Voice commerce isn't as popular; could that chan...

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Universal App Campaigns (UAC): What they are and how to use them
Mobile

Universal App Campaigns (UAC): What they are and how to use them

7y Robin Sherwood

Universal App Campaigns (UAC): What they are and h...

A complete overview of Universal App Campaigns (UAC), the platform used by Google Ads for developers to connect their mobile apps with the right users...

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Chatbots for customer experience: How AI-assisted chat helps people
Chatbots

Chatbots for customer experience: How AI-assisted chat helps people

7y Andy Larisch

Chatbots for customer experience: How AI-assisted ...

Chatbots can—and should—be used to create more intelligent customer experiences. Here's how you can blend AI with the ingenuity of your human sales ag...

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Marketing AI products: When advertising a robot, think like a human
AI & Automation

Marketing AI products: When advertising a robot, think like a human

7y Keith Messick

Marketing AI products: When advertising a robot, t...

If you’re planning on marketing AI products in 2019, first challenge yourself and your team to answer these three questions about your approach. Read ...

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The state of mobile payments going into 2019 and beyond
Mobile

The state of mobile payments going into 2019 and beyond

7y Mike O'Brien

The state of mobile payments going into 2019 and b...

Adoption of mobile payments in the U.S. is slowly but steadily increasing, something that can be accelerated as more Amazon Go stores pop up. Read Mor...

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Best of 2018: Emerging technology news and trends
Emerging Technology

Best of 2018: Emerging technology news and trends

7y Kimberly Collins

Best of 2018: Emerging technology news and trends

Roundup of our fan favorite pieces on emerging technology from 2018. AI-powered content, industries using AR, chatbots in marketing, Magic Leap and mo...

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