Tweet-activated London bus stops vendor Walkers crisps
Acquisition

Tweet-activated London bus stops vendor Walkers crisps

12y Huw Jenkins

Tweet-activated London bus stops vendor Walkers cr...

Shelters in Clapham Junction and two in Oxford Street have been transformed and modified to dish out free packets of crisps when triggered by the @Wal...

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Apple's iPhone 6 prematurely unveiled in leaked Russian video
Disruptive MarTech

Apple's iPhone 6 prematurely unveiled in leaked Russian video

12y Huw Jenkins

Apple's iPhone 6 prematurely unveiled in leaked Ru...

Citizens of planet Apple; all hail the arrival of a curvier iPhone 6 – albeit premature – with thanks to Russian blog Rozetked. Read More...

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YouTube viewing figures rocket in 2014
Disruptive MarTech

YouTube viewing figures rocket in 2014

12y Huw Jenkins

YouTube viewing figures rocket in 2014

Over one billion earthlings use YouTube every month, clocking up around 6bn hours of viewing time, according to new data. Read More...

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Our Story: Snapchat's new crowd-sourced feature
Disruptive MarTech

Our Story: Snapchat's new crowd-sourced feature

12y Leighann Morris

Our Story: Snapchat's new crowd-sourced feature

'Our Story' is a new crowd sourced feature available on Snapchat, which allows users to anonymously contribute to a group of images or videos of a sp...

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New app rewards users for being social
Disruptive MarTech

New app rewards users for being social

12y Huw Jenkins

New app rewards users for being social

A new app offered through connekd.com allows users to share and connect on social networks while being rewarded by sponsors for activity across the so...

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How are mobile consumers transforming travel? (Infographic)
Disruptive MarTech

How are mobile consumers transforming travel? (Infographic)

12y Huw Jenkins

How are mobile consumers transforming travel? (In...

Around 30 million people are hunting for travel content every month, exclusively on mobile, according to new research from Somo. Read More...

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Introducing Project Wing: Google's drones
Disruptive MarTech

Introducing Project Wing: Google's drones

12y Leighann Morris

Introducing Project Wing: Google's drones

Google have announced that Google X is developing a system of drones to deliver goods: Project Wing. Check out the test video. Read More...

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Twitter launches 'Flight School' learning hub for agencies
Disruptive MarTech

Twitter launches 'Flight School' learning hub for agencies

12y Huw Jenkins

Twitter launches 'Flight School' learning hub for ...

The online school will teach agencies how to better tailor their marketing campaigns for their clients, help them to maximise content on the tool and ...

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Magnum beacon tech getting Londoners together for ice cream
Acquisition

Magnum beacon tech getting Londoners together for ice cream

12y Huw Jenkins

Magnum beacon tech getting Londoners together for ...

The M-Pulse app uses beacon technology to help Londoners find their friends, find a retailer and encourage a union fit for ice cream – all to celebrat...

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Portrait of a mobile consumer (Infographic)
Disruptive MarTech

Portrait of a mobile consumer (Infographic)

12y Huw Jenkins

Portrait of a mobile consumer (Infographic)

How is mobile consumer behaviour evolving alongside technologies and other factors? Voucher Cloud has gathered the latest statistics to give you an in...

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WhatsApp boasts 600m active users a month
Disruptive MarTech

WhatsApp boasts 600m active users a month

12y Huw Jenkins

WhatsApp boasts 600m active users a month

WhatsApp has reported that it has 600m monthly “active and registered” users, adding 833,000 per day since April this year. Read More...

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Notting Hill Carnival: Download the mApp
Disruptive MarTech

Notting Hill Carnival: Download the mApp

12y Huw Jenkins

Notting Hill Carnival: Download the mApp

With the tingle of steel drums almost audible, visitors to this year’s most flamboyant street party are being urged to download the carnival mApp. Rea...

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Yep, contactless payment donkey rides exist
Disruptive MarTech

Yep, contactless payment donkey rides exist

12y Huw Jenkins

Yep, contactless payment donkey rides exist

In what must be one of the most necessary digital innovations in recent times, Blackpool's famous donkey rides can now be paid for with the swipe of a...

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McAppy: Digital overhaul complete with food-ordering app
Acquisition

McAppy: Digital overhaul complete with food-ordering app

12y Huw Jenkins

McAppy: Digital overhaul complete with food-orderi...

As if McDonald’s couldn’t be more tantalisingly convenient, its latest digital update is offering burger-hunters a new food-ordering app, in a bid to ...

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How valuable are coupons in digital campaigns? (Infographic)
Disruptive MarTech

How valuable are coupons in digital campaigns? (Infographic)

12y Huw Jenkins

How valuable are coupons in digital campaigns? (In...

In the last three years, the use of online coupons has increased by 13%. The latest research from Voucher Cloud highlights many attractive reasons to ...

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Will Foursquare's app revival tap into travel market?
Disruptive MarTech

Will Foursquare's app revival tap into travel market?

12y Huw Jenkins

Will Foursquare's app revival tap into travel mark...

Foursquare, once the pioneer in the world of location check-ins and the novelties of “badges” and “mayorship”, has announced a complete brand overhaul...

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Marketers: Tumblr photos will now be scanned for branded content
Disruptive MarTech

Marketers: Tumblr photos will now be scanned for branded content

12y Leighann Morris

Marketers: Tumblr photos will now be scanned for b...

Tumblr just linked with Ditto, advanced image scanning technology, to help corporations cash in on Tumblr users' trending tastes. Read More...

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Microsoft nearly axed Internet Explorer to slay "negative perceptions"
Disruptive MarTech

Microsoft nearly axed Internet Explorer to slay "negative perceptions"

12y Huw Jenkins

Microsoft nearly axed Internet Explorer to slay "n...

Microsoft has admitted that it deliberated rebranding Internet Explorer to combat “negative perceptions” – with a future rebrand not out of the questi...

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Smart watches to defeat tablet dominance by 2018
Disruptive MarTech

Smart watches to defeat tablet dominance by 2018

12y Huw Jenkins

Smart watches to defeat tablet dominance by 2018

Researchers predict the growth of the wearable tech market to claw in 135m by 2018, half of which will stem from smart watches. Read More...

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Banner ads face extinction on mobile
Disruptive MarTech

Banner ads face extinction on mobile

12y Huw Jenkins

Banner ads face extinction on mobile

Banner ads account for a small 4% of mobile ads run by entertainment brands, as the market moves towards rich media formats to compliment the growing ...

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Twitter trials beta Promoted Video extension
Disruptive MarTech

Twitter trials beta Promoted Video extension

12y Huw Jenkins

Twitter trials beta Promoted Video extension

Twitter could be extending its promotion capabilities by launching a beta trial of its Promoted Video ad service, to offer brands an “easy” distributi...

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Beacon tech integrated into mannequins to target shoppers' mobiles
Disruptive MarTech

Beacon tech integrated into mannequins to target shoppers' mobiles

12y Huw Jenkins

Beacon tech integrated into mannequins to target s...

Beacon technology is offering a new era of mobile targeted marketing - take a look at this video to see how fashion brands like House of Fraser and Cu...

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Is this the end of the paper receipt?
Acquisition

Is this the end of the paper receipt?

12y Huw Jenkins

Is this the end of the paper receipt?

As the digital world continues its uncompromising consumption of commerce, the end of the paper receipt could be nigh, as a Kickstarter campaign seeks...

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Net-a-Porter launches real-time sales trending campaign
Acquisition

Net-a-Porter launches real-time sales trending campaign

12y Huw Jenkins

Net-a-Porter launches real-time sales trending cam...

The luxury retail magnate, Net-a-Porter, is launching its first ever digital out-of-home campaign which will display global online sales in real-time....

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TfL trials free WiFi on London buses
Disruptive MarTech

TfL trials free WiFi on London buses

12y Huw Jenkins

TfL trials free WiFi on London buses

Transport for London is trialling a free WiFi scheme on two buses operating across the capital - if successful it is hoped sponsors could help fund it...

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eBay voted most popular retailer on mobile, reveals Ofcom
Disruptive MarTech

eBay voted most popular retailer on mobile, reveals Ofcom

12y Huw Jenkins

eBay voted most popular retailer on mobile, reveal...

The online marketplace beat others such as Argos, Tesco and John Lewis - with Ofcom finding that eBay had a mobile reach of 34%. Read More...

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Why should western brands pay attention to WeChat?
Disruptive MarTech

Why should western brands pay attention to WeChat?

12y Huw Jenkins

Why should western brands pay attention to WeChat?

WeChat is often cited as WhatsApp’s familiar Chinese cousin, however with wider functionality and almost 400m active users (and growing) western brand...

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