Portrait of a mobile consumer (Infographic)
Disruptive MarTech

Portrait of a mobile consumer (Infographic)

12y Huw Jenkins

Portrait of a mobile consumer (Infographic)

How is mobile consumer behaviour evolving alongside technologies and other factors? Voucher Cloud has gathered the latest statistics to give you an in...

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WhatsApp boasts 600m active users a month
Disruptive MarTech

WhatsApp boasts 600m active users a month

12y Huw Jenkins

WhatsApp boasts 600m active users a month

WhatsApp has reported that it has 600m monthly “active and registered” users, adding 833,000 per day since April this year. Read More...

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Notting Hill Carnival: Download the mApp
Disruptive MarTech

Notting Hill Carnival: Download the mApp

12y Huw Jenkins

Notting Hill Carnival: Download the mApp

With the tingle of steel drums almost audible, visitors to this year’s most flamboyant street party are being urged to download the carnival mApp. Rea...

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Yep, contactless payment donkey rides exist
Disruptive MarTech

Yep, contactless payment donkey rides exist

12y Huw Jenkins

Yep, contactless payment donkey rides exist

In what must be one of the most necessary digital innovations in recent times, Blackpool's famous donkey rides can now be paid for with the swipe of a...

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McAppy: Digital overhaul complete with food-ordering app
Acquisition

McAppy: Digital overhaul complete with food-ordering app

12y Huw Jenkins

McAppy: Digital overhaul complete with food-orderi...

As if McDonald’s couldn’t be more tantalisingly convenient, its latest digital update is offering burger-hunters a new food-ordering app, in a bid to ...

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How valuable are coupons in digital campaigns? (Infographic)
Disruptive MarTech

How valuable are coupons in digital campaigns? (Infographic)

12y Huw Jenkins

How valuable are coupons in digital campaigns? (In...

In the last three years, the use of online coupons has increased by 13%. The latest research from Voucher Cloud highlights many attractive reasons to ...

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Will Foursquare's app revival tap into travel market?
Disruptive MarTech

Will Foursquare's app revival tap into travel market?

12y Huw Jenkins

Will Foursquare's app revival tap into travel mark...

Foursquare, once the pioneer in the world of location check-ins and the novelties of “badges” and “mayorship”, has announced a complete brand overhaul...

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Marketers: Tumblr photos will now be scanned for branded content
Disruptive MarTech

Marketers: Tumblr photos will now be scanned for branded content

12y Leighann Morris

Marketers: Tumblr photos will now be scanned for b...

Tumblr just linked with Ditto, advanced image scanning technology, to help corporations cash in on Tumblr users' trending tastes. Read More...

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Microsoft nearly axed Internet Explorer to slay "negative perceptions"
Disruptive MarTech

Microsoft nearly axed Internet Explorer to slay "negative perceptions"

12y Huw Jenkins

Microsoft nearly axed Internet Explorer to slay "n...

Microsoft has admitted that it deliberated rebranding Internet Explorer to combat “negative perceptions” – with a future rebrand not out of the questi...

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Smart watches to defeat tablet dominance by 2018
Disruptive MarTech

Smart watches to defeat tablet dominance by 2018

12y Huw Jenkins

Smart watches to defeat tablet dominance by 2018

Researchers predict the growth of the wearable tech market to claw in 135m by 2018, half of which will stem from smart watches. Read More...

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Banner ads face extinction on mobile
Disruptive MarTech

Banner ads face extinction on mobile

12y Huw Jenkins

Banner ads face extinction on mobile

Banner ads account for a small 4% of mobile ads run by entertainment brands, as the market moves towards rich media formats to compliment the growing ...

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Twitter trials beta Promoted Video extension
Disruptive MarTech

Twitter trials beta Promoted Video extension

12y Huw Jenkins

Twitter trials beta Promoted Video extension

Twitter could be extending its promotion capabilities by launching a beta trial of its Promoted Video ad service, to offer brands an “easy” distributi...

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Beacon tech integrated into mannequins to target shoppers' mobiles
Disruptive MarTech

Beacon tech integrated into mannequins to target shoppers' mobiles

12y Huw Jenkins

Beacon tech integrated into mannequins to target s...

Beacon technology is offering a new era of mobile targeted marketing - take a look at this video to see how fashion brands like House of Fraser and Cu...

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Is this the end of the paper receipt?
Acquisition

Is this the end of the paper receipt?

12y Huw Jenkins

Is this the end of the paper receipt?

As the digital world continues its uncompromising consumption of commerce, the end of the paper receipt could be nigh, as a Kickstarter campaign seeks...

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Net-a-Porter launches real-time sales trending campaign
Acquisition

Net-a-Porter launches real-time sales trending campaign

12y Huw Jenkins

Net-a-Porter launches real-time sales trending cam...

The luxury retail magnate, Net-a-Porter, is launching its first ever digital out-of-home campaign which will display global online sales in real-time....

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TfL trials free WiFi on London buses
Disruptive MarTech

TfL trials free WiFi on London buses

12y Huw Jenkins

TfL trials free WiFi on London buses

Transport for London is trialling a free WiFi scheme on two buses operating across the capital - if successful it is hoped sponsors could help fund it...

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eBay voted most popular retailer on mobile, reveals Ofcom
Disruptive MarTech

eBay voted most popular retailer on mobile, reveals Ofcom

12y Huw Jenkins

eBay voted most popular retailer on mobile, reveal...

The online marketplace beat others such as Argos, Tesco and John Lewis - with Ofcom finding that eBay had a mobile reach of 34%. Read More...

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Why should western brands pay attention to WeChat?
Disruptive MarTech

Why should western brands pay attention to WeChat?

12y Huw Jenkins

Why should western brands pay attention to WeChat?

WeChat is often cited as WhatsApp’s familiar Chinese cousin, however with wider functionality and almost 400m active users (and growing) western brand...

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Puma uses Twitter's 'flock to unlock' feature to promote TV campaign
Acquisition

Puma uses Twitter's 'flock to unlock' feature to promote TV campaign

12y Huw Jenkins

Puma uses Twitter's 'flock to unlock' feature to p...

Puma has enlisted Twitter’s new ‘flock to unlock’ ad feature - which releases exclusive content once a sufficient number of users have retweeted – to ...

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Londoners, fancy a free cab ride with Heineken?
Acquisition

Londoners, fancy a free cab ride with Heineken?

12y Huw Jenkins

Londoners, fancy a free cab ride with Heineken?

Heineken has teamed up with Star Cabs to offer lucky punters a stagger-free ride across London - all you need to do is buy a pint and download an app....

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Internet.org app by Facebook: Bringing free mobile internet to Zambia
Disruptive MarTech

Internet.org app by Facebook: Bringing free mobile internet to Zambia

12y Leighann Morris

Internet.org app by Facebook: Bringing free mobile...

The Facebook-backed nonprofit Internet.org is bringing free data to parts of Zambia in Southern Africa as a part of a major initiative to connect the ...

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Twitter records £86m loss despite user growth
Disruptive MarTech

Twitter records £86m loss despite user growth

12y Huw Jenkins

Twitter records £86m loss despite user growth

A large surface area doesn’t seem to be speeding up Twitter’s digestion of profits – as their latest set of financial results record an £86m loss, yet...

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4 of July's best social campaigns
Acquisition

4 of July's best social campaigns

12y Huw Jenkins

4 of July's best social campaigns

Brands must buzz like bees on social media to be seen and heard, many campaigns have infiltrated popular social tools this month - here are some of th...

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Unlock movies with Grolsch's bluetooth beacon bottle caps
Acquisition

Unlock movies with Grolsch's bluetooth beacon bottle caps

12y Huw Jenkins

Unlock movies with Grolsch's bluetooth beacon bott...

The ‘Movie Unlocker’ – designed by Russian app developer Heads and Hands – integrates a bluetooth beacon in the bottle cap which activates when tapped...

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Tech capital: Boris' pledge for sub-second downloads
Disruptive MarTech

Tech capital: Boris' pledge for sub-second downloads

12y Leighann Morris

Tech capital: Boris' pledge for sub-second downloa...

London Mayor Boris Johnson has pledged to give all Londoners access to sub-second film downloads on their mobile phones by 2020. Read More...

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Motorola revamps market (and itself) with stick-on RFID tattoo
Disruptive MarTech

Motorola revamps market (and itself) with stick-on RFID tattoo

12y Huw Jenkins

Motorola revamps market (and itself) with stick-on...

Forgotten your password again? NO FEAR - Motorola has developed an "eSkin tattoo" that can unlock your phone with the swipe of a wrist. Read More...

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Hotels seek brides for business on Pinterest
Disruptive MarTech

Hotels seek brides for business on Pinterest

12y Huw Jenkins

Hotels seek brides for business on Pinterest

Pinterest – a tool basically dominated by bridezillas harpooning ambitious blueprints onto digital mood-boards – is being used by hotels to track dow...

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