Puma uses Twitter's 'flock to unlock' feature to promote TV campaign
Acquisition

Puma uses Twitter's 'flock to unlock' feature to promote TV campaign

12y Huw Jenkins

Puma uses Twitter's 'flock to unlock' feature to p...

Puma has enlisted Twitter’s new ‘flock to unlock’ ad feature - which releases exclusive content once a sufficient number of users have retweeted – to ...

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Londoners, fancy a free cab ride with Heineken?
Acquisition

Londoners, fancy a free cab ride with Heineken?

12y Huw Jenkins

Londoners, fancy a free cab ride with Heineken?

Heineken has teamed up with Star Cabs to offer lucky punters a stagger-free ride across London - all you need to do is buy a pint and download an app....

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Internet.org app by Facebook: Bringing free mobile internet to Zambia
Disruptive MarTech

Internet.org app by Facebook: Bringing free mobile internet to Zambia

12y Leighann Morris

Internet.org app by Facebook: Bringing free mobile...

The Facebook-backed nonprofit Internet.org is bringing free data to parts of Zambia in Southern Africa as a part of a major initiative to connect the ...

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Twitter records £86m loss despite user growth
Disruptive MarTech

Twitter records £86m loss despite user growth

12y Huw Jenkins

Twitter records £86m loss despite user growth

A large surface area doesn’t seem to be speeding up Twitter’s digestion of profits – as their latest set of financial results record an £86m loss, yet...

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4 of July's best social campaigns
Acquisition

4 of July's best social campaigns

12y Huw Jenkins

4 of July's best social campaigns

Brands must buzz like bees on social media to be seen and heard, many campaigns have infiltrated popular social tools this month - here are some of th...

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Unlock movies with Grolsch's bluetooth beacon bottle caps
Acquisition

Unlock movies with Grolsch's bluetooth beacon bottle caps

12y Huw Jenkins

Unlock movies with Grolsch's bluetooth beacon bott...

The ‘Movie Unlocker’ – designed by Russian app developer Heads and Hands – integrates a bluetooth beacon in the bottle cap which activates when tapped...

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Tech capital: Boris' pledge for sub-second downloads
Disruptive MarTech

Tech capital: Boris' pledge for sub-second downloads

12y Leighann Morris

Tech capital: Boris' pledge for sub-second downloa...

London Mayor Boris Johnson has pledged to give all Londoners access to sub-second film downloads on their mobile phones by 2020. Read More...

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Motorola revamps market (and itself) with stick-on RFID tattoo
Disruptive MarTech

Motorola revamps market (and itself) with stick-on RFID tattoo

12y Huw Jenkins

Motorola revamps market (and itself) with stick-on...

Forgotten your password again? NO FEAR - Motorola has developed an "eSkin tattoo" that can unlock your phone with the swipe of a wrist. Read More...

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Hotels seek brides for business on Pinterest
Disruptive MarTech

Hotels seek brides for business on Pinterest

12y Huw Jenkins

Hotels seek brides for business on Pinterest

Pinterest – a tool basically dominated by bridezillas harpooning ambitious blueprints onto digital mood-boards – is being used by hotels to track dow...

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Sunlight-activated digital coupon to promote sunscreen
Acquisition

Sunlight-activated digital coupon to promote sunscreen

12y Huw Jenkins

Sunlight-activated digital coupon to promote sunsc...

Zealios is to launch an online app - that heats up when the sun’s out – activating a digital discount coupon for its range of products. Read More...

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Brands react to Prince George's first birthday
Acquisition

Brands react to Prince George's first birthday

12y Huw Jenkins

Brands react to Prince George's first birthday

A nation celebrates the first birthday of its future monarch - so naturally brands want in on the action. Read More...

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How to make the most of display ad metrics
Disruptive MarTech

How to make the most of display ad metrics

12y Katy Menczer

How to make the most of display ad metrics

How do you monitor the performance of your display ads? Is your way the best way, or could you be missing a trick? Check out this handy guide to make ...

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How do fashion brands socially interact?
Disruptive MarTech

How do fashion brands socially interact?

12y Huw Jenkins

How do fashion brands socially interact?

Fashion is all about being seen and being heard – and in today’s world, social media is a global-sized champagne reception darling. Read More...

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Cloud Atlas author embraces Twitter to tease audience and promote upcoming novel
Acquisition

Cloud Atlas author embraces Twitter to tease audience and promote upcoming ...

12y Huw Jenkins

Cloud Atlas author embraces Twitter to tease audie...

David Mitchell - the writer behind the beautifully disjointed Cloud Atlas - will release 140-character sized chunks of a new short story through Twitt...

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Adidas win World Cup social buzz
Disruptive MarTech

Adidas win World Cup social buzz

12y Huw Jenkins

Adidas win World Cup social buzz

Adidas has become the most talked about brand connected to the 2014 Fifa World Cup – with 1.59m conversations across Twitter, Facebook, blogs and Tumb...

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iPads and targeted marketing pushing Burberry profits up 12%
Acquisition

iPads and targeted marketing pushing Burberry profits up 12%

12y Huw Jenkins

iPads and targeted marketing pushing Burberry prof...

Total revenue increased to £370m, with the fashion house attributing the climb to a strong consumer-demand for services such as taking orders on iPad ...

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Click-and-collect demand soaring in UK
Disruptive MarTech

Click-and-collect demand soaring in UK

12y Huw Jenkins

Click-and-collect demand soaring in UK

The insatiable demand for clicky-convenience is nurturing a burgeoning market in the UK. Brands have been scrambling to cash in on the click-and-colle...

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Network Rail fine to fund faster free Wi-Fi on trains
Disruptive MarTech

Network Rail fine to fund faster free Wi-Fi on trains

12y Katy Menczer

Network Rail fine to fund faster free Wi-Fi on tra...

The £90m scheme could see Wi-Fi services on UK commuter trains become 10 times faster over the next three to four years. Read More...

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How to create lead-generation tweets: 10 top tips
Disruptive MarTech

How to create lead-generation tweets: 10 top tips

12y Rebecca Horsley

How to create lead-generation tweets: 10 top tips

Check out these ten top tips for generating leads on Twitter in just 25 minutes a day from Twitter's Anne Mercogliano and HubSpot's Kipp Bodnar. Read ...

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Children will be the catalyst behind Netflix’s growth
Disruptive MarTech

Children will be the catalyst behind Netflix’s growth

12y Rebecca Horsley

Children will be the catalyst behind Netflix’s gro...

It’s the general consensus that pyjama-clad millennials make up the majority of Netflix’s audience, but new data from Goldman Sachs suggests children ...

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Tablets set to triumph in 2015
Disruptive MarTech

Tablets set to triumph in 2015

12y Katy Menczer

Tablets set to triumph in 2015

Researchers at Gartner have predicted that global tablet sales will overtake PC sales for the first time next year, reaching more than 320 million uni...

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The UK's internet filters block almost 1 in 5 websites
Disruptive MarTech

The UK's internet filters block almost 1 in 5 websites

12y Leighann Morris

The UK's internet filters block almost 1 in 5 webs...

Almost one in five websites are blocked by the UK's internet service providers' filters, according to the Open Rights Group. Read More...

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UK mobile adspend £2bn in 2014
Disruptive MarTech

UK mobile adspend £2bn in 2014

12y Huw Jenkins

UK mobile adspend £2bn in 2014

A strong economy and high consumer confidence means mobile adspend in the UK is expected to double to £2bn this year, according to new research. Read ...

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Mockingbird: Twitter adopts Facebook style mobile-app install ads
Disruptive MarTech

Mockingbird: Twitter adopts Facebook style mobile-app install ads

12y Huw Jenkins

Mockingbird: Twitter adopts Facebook style mobile-...

After a successful month-long trial, ads will now appear in Twitter’s news feed with direct links to apps on Apple’s App Store or Google Play. Read Mo...

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Cross-screen Bulmers ad uses Microsoft ID tech
Acquisition

Cross-screen Bulmers ad uses Microsoft ID tech

12y Huw Jenkins

Cross-screen Bulmers ad uses Microsoft ID tech

Bulmers, the fruity refreshment, has released a groundbreaking UK campaign using new Microsoft technology that ensures people never see the same ad tw...

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Android now has 1bn active users
Disruptive MarTech

Android now has 1bn active users

12y Leighann Morris

Android now has 1bn active users

I/O, Google's major developer conference happening in San Francisco this week, means a load of fresh stats. On the first day, Google have announced da...

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The Guardian leads the way by adopting Google Glass tech in the UK
Disruptive MarTech

The Guardian leads the way by adopting Google Glass tech in the UK

12y Leighann Morris

The Guardian leads the way by adopting Google Glas...

The Guardian is among one of the first to integrate its platform into Google Glass tech. Read More...

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