BA injects magic factor back into flying with interactive digital billboards
Acquisition

BA injects magic factor back into flying with interactive digital billboard...

13y Lucy Smeddle

BA injects magic factor back into flying with inte...

In a bid to remind people how exciting and fun flying can be, global agency Ogilvy 12th Floor has created interactive digital billboards for British A...

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New Bodyguard app from Lambrini hopes to help drinkers get home safe
Disruptive MarTech

New Bodyguard app from Lambrini hopes to help drinkers get home safe

13y Lucy Smeddle

New Bodyguard app from Lambrini hopes to help drin...

In a bid to enhance its brand and encourage responsible drinking through a national campaign, Lambrini has introduced a free Bodyguard app for use on ...

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Experts weigh in on new .London domain announcement
Disruptive MarTech

Experts weigh in on new .London domain announcement

13y Lucy Smeddle

Experts weigh in on new .London domain announcemen...

Dot com, dot rising, and now dot London, it seems that all the greats are taking over the internet, as the proposal for British companies to opt in an...

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Experts predict sharp rise in social video advertising
Disruptive MarTech

Experts predict sharp rise in social video advertising

13y Lucy Smeddle

Experts predict sharp rise in social video adverti...

According to analysts, 2014 will reportedly see an increase in the number of companies and brands utilising social video advertising, a format which I...

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Satisfaction with conversion rates improves for the first time in 4 years
Disruptive MarTech

Satisfaction with conversion rates improves for the first time in 4 years

13y Lucy Smeddle

Satisfaction with conversion rates improves for th...

According to a new report from Econsultancy and RedEye, 73% of digital marketing professionals have seen a marked improvement in conversion rates, lea...

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Tesco takes tips from Minority Report for targeted advertising
Disruptive MarTech

Tesco takes tips from Minority Report for targeted advertising

13y Rebecca Horsley

Tesco takes tips from Minority Report for targeted...

It won’t be long before doing your weekly shop will feel like you’ve stepped inside a sci-fi blockbuster. Why? Because Tesco has announced plans to de...

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Are digital marketers ready for cross-screen?
Disruptive MarTech

Are digital marketers ready for cross-screen?

13y Rebecca Horsley

Are digital marketers ready for cross-screen?

As consumers increasingly wield multiple devices, digital marketers are recognising the importance of reaching consumers through ‘cross-screen’, but f...

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Groupon updates its website and mobile apps in time for the Christmas surge
Disruptive MarTech

Groupon updates its website and mobile apps in time for the Christmas surge

13y Rebecca Horsley

Groupon updates its website and mobile apps in tim...

Stressed out shoppers can benefit from an improved search bar and a personalised homepage containing hand-picked deals based on previous purchases. Re...

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Facebook delays launch of video ads until 2014
Disruptive MarTech

Facebook delays launch of video ads until 2014

13y Lucy Smeddle

Facebook delays launch of video ads until 2014

Despite rumours that Facebook would be unveiling its new 15-second video ads in the next few months, sources now say the new format won't be rolled ou...

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Apple leaps ahead of rival Pandora to introduce iTunes Radio to UK first
Disruptive MarTech

Apple leaps ahead of rival Pandora to introduce iTunes Radio to UK first

13y Lucy Smeddle

Apple leaps ahead of rival Pandora to introduce iT...

According to new reports, Apple is set to expand iTunes Radio to the UK market before its rival Pandora. Both companies allow customers to listen to a...

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Google launches Think Insights for UK marketers and ad agencies
Disruptive MarTech

Google launches Think Insights for UK marketers and ad agencies

13y Lucy Smeddle

Google launches Think Insights for UK marketers an...

Google has announced the creation of Think Insights, a 'one-stop shop for marketing insights and inspiration for advertisers and agencies', in a blog ...

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WeSEE reveals 56% of consumers would consider shopping via online video
Disruptive MarTech

WeSEE reveals 56% of consumers would consider shopping via online video

13y Lucy Smeddle

WeSEE reveals 56% of consumers would consider shop...

New research has revealed that 'shoppable videos' might just be the next new thing in fashion, with a fifth of men in particular saying they would be ...

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Facebook looks to prove the worth of its ads with new payment feature
Disruptive MarTech

Facebook looks to prove the worth of its ads with new payment feature

13y Lucy Smeddle

Facebook looks to prove the worth of its ads with ...

In a bid to prove that its in-app ads are generating purchases, social media giant Facebook is to partner with payment processors PayPal, Stripe and B...

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New site launched by Centaur Media aims to link marketers with celebrities
Acquisition

New site launched by Centaur Media aims to link marketers with celebrities

13y Lucy Smeddle

New site launched by Centaur Media aims to link ma...

Celebrity Intelligence, a new website aimed at marketers looking to give their brand a celebrity edge, has been launched by Centaur Media this week. R...

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Google acquires Bump in rumoured $40m investment
Disruptive MarTech

Google acquires Bump in rumoured $40m investment

13y Lucy Smeddle

Google acquires Bump in rumoured $40m investment

Bump, a company that allows both iOS and Android users to share contact information and files by literally bumping their phones together, announced t...

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New Virgin Mobile USA ad offers tailored viewing with blink-detecting technology
Acquisition

New Virgin Mobile USA ad offers tailored viewing with blink-detecting techn...

13y Lucy Smeddle

New Virgin Mobile USA ad offers tailored viewing w...

In a bid to offer viewers a more unique and personal YouTube experience, Virgin Mobile USA has introduced advanced face and motion detectors technolog...

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IBM launches digital marketing network to aid marketers
Disruptive MarTech

IBM launches digital marketing network to aid marketers

13y Katy Menczer

IBM launches digital marketing network to aid mark...

The IBM Digital Marketing Network is designed to enable marketers to create consistency in customer experience through an improved understanding of bu...

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World’s first Instagram hotel launches in Sydney
Disruptive MarTech

World’s first Instagram hotel launches in Sydney

13y Katy Menczer

World’s first Instagram hotel launches in Sydney

The $140-per-night establishment is offering a free overnight stay to users of the image-sharing site who have over 10,000 followers. Read More...

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UK embraces new Apple announcements
Disruptive MarTech

UK embraces new Apple announcements

13y Lucy Smeddle

UK embraces new Apple announcements

A report conducted by Salesforce Radian6 has revealed that two-thirds of online mentions regarding the unveiling of the iOs7 this week were positive, ...

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New Emotive technology analyses mood of the nation via Twitter
Disruptive MarTech

New Emotive technology analyses mood of the nation via Twitter

13y Lucy Smeddle

New Emotive technology analyses mood of the nation...

Scientists from Loughborough University have reportedly developed a new computer programme which can reportedly process up to 2,000 tweets a second to...

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Samsung channels James Bond with new Galaxy Gear smartwatch
Acquisition

Samsung channels James Bond with new Galaxy Gear smartwatch

13y Lucy Smeddle

Samsung channels James Bond with new Galaxy Gear s...

From Q's inventions in James Bond films to the futuristic gadgets imagined in Star Trek, most of us still find the idea of an intelligent digital watc...

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Google makes 'unexpected' decision to brand Android software with KitKat's name
Acquisition

Google makes 'unexpected' decision to brand Android software with KitKat's ...

13y Lucy Smeddle

Google makes 'unexpected' decision to brand Androi...

The search engine giant's decision to name its latest dessert-themed Android OS after a Nestle product was met with confusion by many tech commentator...

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New mobile and apps division launched by CTI Digital
Disruptive MarTech

New mobile and apps division launched by CTI Digital

13y Rebecca Horsley

New mobile and apps division launched by CTI Digit...

Parrot, a new mobile and apps division recently launched by CTI Digital, can be integrated into existing systems and allows for rapid development. Rea...

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X Factor bosses add 'Fifth Judge' feature to mobile app
Disruptive MarTech

X Factor bosses add 'Fifth Judge' feature to mobile app

13y Lucy Smeddle

X Factor bosses add 'Fifth Judge' feature to mobil...

It seems bosses at ITV are jumping aboard the digital revolution, as they announce an updated X Factor mobile app which allows viewers at home to beco...

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BMW launches sophisticated 24-hour Q&A mobile service
Disruptive MarTech

BMW launches sophisticated 24-hour Q&A mobile service

13y Rebecca Horsley

BMW launches sophisticated 24-hour Q&A mobile ...

In a bid to promote its new i3 electric car, on sale later this year, BMW has created an artificial intelligence service that answers questions from c...

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Facebook and Shutterstock partnership to benefit marketers
Disruptive MarTech

Facebook and Shutterstock partnership to benefit marketers

13y Lucy Smeddle

Facebook and Shutterstock partnership to benefit m...

Social media giant Facebook is to join forces with stock photography agency and global image marketplace, Shutterstock, to help improve its Ad Create ...

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Mercedes-Benz to jump on board Google Glass technology
Disruptive MarTech

Mercedes-Benz to jump on board Google Glass technology

13y Lucy Smeddle

Mercedes-Benz to jump on board Google Glass techno...

Car giant Mercedes Benz has announced it will become a commercial partner for Google Glass in the launch of a new trial navigation system. Read More...

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