Oscar Mayer says it has developed a device that will emit the smell of bacon when plugged into an iPhone and it has launched a website with a slew of ...
View articleShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a tradit...
View articleDespite their popularity as a marketing tactic, videos - in particular pre-roll ad formats - meant to engage audiences, if not masterfully executed, m...
View articleE-commerce savvy consumers in China display distinct behavioral patterns and smart retailers should be able to use these to reinforce their digital st...
View articleA wide variety of companies are looking to get ahead of an already in-process trend. But the question is, when will they be ready to stop talking abou...
View articleFacebook's Mark Zuckerberg has lashed out at the US National Security Agency (NSA) over the PRISM surveillance scandal, but said the industry is worki...
View articleIn this Q&A, Danone Early Life Nutrition digital executive Rini Haerinnisya Ramadhani shares her insights on how the baby nutrition brand uses mobile ...
View articleThe Facebook chief executive's lack of charisma meant that delegates left the keynote, held at the Mobile World Congress in Barcelona, just 20 minutes...
View articleOn the heels of its acquisition by Facebook, WhatsApp will introduce an Internet voice calling capability later this year. Read More...
View articleYahoo Hong Kong upgraded its mobile portal with localized features and native ad formats in January as a primer to introducing Gemini, its latest ad m...
View articleWas the whopping $19 billion acquisition of WhatsApp a totally crazy move on Facebook’s part? Or was it genius? Read More...
View articleThe quick-service chain is testing an app that will allow customers to place mobile orders for pick-up, as well as to place orders simply by flipping ...
View articleA look at WhatsApp with infographics and numbers and how it compares to other social platforms such as WeChat, KakaoTalk, and Viber. Read More...
View articleFacebook will acquire smartphone-messaging app WhatsApp for a $19 billion cash-and-stock deal. The move pushes the social network further into the fas...
View articleThe brand’s Pink Nation app, which is available for iPad, iPhone, and Android devices, is in the middle of a spring break takeover that includes a sca...
View articleThe Interactive Advertising Bureau has launched a new effort called "Make Mobile Work," calling on brand marketers to step up and embrace HTML5 as the...
View articleFlappy Bird, has flown the coop. The highly popular game has disappeared from the app stores despite it generating considerable numbers in ad revenue....
View articleHere are six ways to improve mobile search interaction and keep users coming back to your site, such as keeping your design simple and using infinite ...
View articleGoogle, Microsoft, and other companies will work closely with the Internet Advertising Bureau (IAB) to provide education and solve issues regarding pr...
View articleMedialets, the mobile and tablet ad platform for advertisers and brands, is launching its new ad server for mobile, having already secured the green l...
View articleBy building on the concept of conquesting, and expanding our use of location to compete and connect with consumers, we can potentially create more val...
View articleThe functionality will be enabled via the iPhone app for the brand’s loyalty program, allowing for the "first guest interaction with hotel associates ...
View articleMore and more companies are muscling in on native advertising. Chasing the dream of ad relevance and engagement, InMobi and MobSoc offer online advert...
View article100 percent of the Sochi Olympic Games will be available on mobile, thanks to Adobe's deal with NBC. Adobe Primetime will dynamically replace broadcas...
View articleBeats Music is a new entry into the growing marketplace of mobile music streaming services -- how does it stack up against the competition? Read More...
View articleLeveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth. Re...
View articleApple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income. Read More...
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