Around three out of four US and UK consumers said they'd follow their country's team on their mobile device, says an IAB study. Read More...
View articleThe campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Read More...
View articleSmartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets. Re...
View articleEbay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Rea...
View articleGoogle has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions....
View articlePersonal time in the public sphere with few other things to occupy a person's attention add up to an interesting advertising opportunity - with a majo...
View articleZlango is planning to let brands buy keyword-targeted text images. Read More...
View articleExclusive sponsorship lets users shop for official U.S. Olympic Team clothing. Read More...
View articleConsider the responsive design approach for your mobile email communications. Read More...
View articleAlmost 37% of mobile users accessed a social site or blog on their handset in Q2. Read More...
View articleCan location-based mobile coupons get consumers hungry for a Coke and a pretzel? Read More...
View articleWhat I learned from an experiment of not using a phone or tablet device for several days. Read More...
View articleFacebook reported Q2 earnings, banking on mobile sponsored stories to satisfy investors. Read More...
View article45% said they expect their favorite brands to advertise on tablets. Read More...
View articleResponsive design, apps, or mobile site. Options to consider when optimizing for your web properties. Read More...
View articlePresence of iPads in Fortune 500s tripled in the past year. Read More...
View articleAdvertisers must ask what is the value of an impression on mobile sites or within mobile apps? Read More...
View articleWill new mobile games that involve play by both the parent and child help to reduce the negative consequences of young children playing solo? Read Mor...
View articleAutomatic updating service lets businesses target repeat customers. Read More...
View articleFacebook mobile ads drove 4 times as many CTRs as Twitter ads, said TBG Digital. Read More...
View articleDigital will account for 25% of the local ad market in the future, says BIA/Kelsey. Read More...
View articleAn IAB study shows 20% of mobile users access social media when they first wake up. Read More...
View articleAutomaker's unified campaign is built on Microsoft's Polymorphic Ad platform. Read More...
View articleA robust loyalty program can give your customer a reason to allow you to connect the dots between every mobile channel. Read More...
View articleSetting up a mobile campaign on Google? Consider these best practices. Read More...
View articleThe future of mobile advertising is not looking like advertising. Here's why. Read More...
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