The iPad will accelerate the blurring of digital and traditional media, consider these factors when planning your media strategy. Read More...
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View articleAn in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet. Read More...
View articleAdvertisers in the U.K. invested more than twice as much in mobile ads in 2010 than they did the previous year, according to the IAB U.K. Read More...
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View articleMobile marketing and celebrities take center stage. Who was this year's wunderkind? Read More...
View articleProduct designer Aaron Forth describes how apps can be successful in an increasingly crowded mobile market. Read More...
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View articleA look at the portable game system, the portable video player, and the new remote control, and how they will impact mobile marketing. Read More...
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View articleBrands need to care about Android, BlackBerry, and, yes, Nokia. Read More...
View articleA look at some lessons from mobile marketing's past so we aren't doomed to repeat them. Read More...
View articleFollowing its acquisition of Mobclix the company will run its own exchange and power third party ones. Read More...
View articleStartup hopes to power real-time, data-driven media opportunities across mobile and tablet devices, as well as connected TVs. Read More...
View articleNew technologies promise to improve ad targeting across smartphones, tablets, and even cars. Read More...
View articleChicago firm is beta testing a platform for ads in iPhone-, iPad- and Android-based games. Read More...
View articleBefore adding the iPad to your marketing campaign, consider these three factors first. Read More...
View articleTelecom giant's deal with Placecast facilitates location-based pitches for K-Mart, JetBlue, Del Monte, Kohl's, and HP. Read More...
View articleEric Schmidt, speaking at IAB's annual leadership meeting, also predicted digital display advertising could reach $200 billion a year, up from $20 bil...
View articleDeveloping a branded app is a long-term investment. Consider these factors before you start. Read More...
View articleSMS campaigns should be a way to provide high-value opportunities for customers on the go…not used to collect customer data. Read More...
View articleThere are two kinds of apps in this world: those that intend to make money, and those that intend to market. Read More...
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