Roundup of top news in martech from the week of Feb 19–Feb 25, 2019. Read More...
View articleDid you know the average engagement rates for macro-influencers is 1.5%, but 4.9%+ with just 10k followers? Red flags for fake influencers. Read More...
View articleBased on data from >105 million posts, what can we learn about how Facebook posting strategies are changing? Here's what to expect for Facebook mar...
View articleToo often, a CRM is treated as a catch-all for customer data. And over time, it gets messy. How to clean up your CRM data quality. Read More...
View articleRoundup of top news in martech from the week of Feb 11–Feb 19, 2019. Read More...
View articleBain & Company forecasts that the market for the Internet of Things will grow to about $520 billion by 2021. Here are four predictions for the IoT...
View articleInterview with Anil Kaul, CEO of Absolutdata, on their company, their technology, where they're headed, and how they're using AI to drive better decis...
View articleTwitter has reported that almost 40% of its users have purchased something after reading an influencer’s tweet. Tips for what works and what doesn't i...
View articleWhen frustrated with a streaming service, 60% of users will take some sort of action -- whether trying again later or abandoning the service altogethe...
View articleAn estimated 94% of US young adults aged 18-24 use Snapchat, and 92% of US teens aged 12-17 are also Snapchat users. Here's a complete guide to Snapch...
View articleRoundup of top news in martech from the week of Feb 4–Feb 11, 2019. Read More...
View articleVoting for the ClickZ Marketing Technolgoy Awards is now open! Anyone can vote, open until Feb 15. The Awards will take place in Tribeca, NY on March ...
View articleThe future of video virtualization is fascinating -- and very bright. Here's what we're already able to do, which companies are involved, and what to ...
View articleAn early adopter with one of the first retail toll-free numbers, 1-800-Flowers is leaning in to AI for its version of the Super Bowl: Valentine's Day....
View articleCompanies use an average of 7 separate tools to make sense of their data. 43% plan to add yet another one this year. Here's why that's bad for strateg...
View articleRoundup of top news in martech from the week of Jan 28–Feb 4, 2019. Read More...
View articleZuckerberg shared Facebook's Q4 earnings, as well as their product roadmap and plans for 2019. Here's an overview of all the key points to know. Read ...
View articleContent delivery network and cloud service provider Akamai will acquire Janrain, a leading CIAM platform. Q&A with Akamai VP and CTO John Summers ...
View article77% of people in the US have a social media account. But few brands succeed at engaging followers. Here's how you can increase social media engagement...
View articleWe review the top news in martech from the week of January 21–28, 2019. Read More...
View articleAccording to YouTube's video search algorithm, here are the onsite and offsite factors to optimize for when trying to improve your YouTube video rank....
View articleInterview with Amplify.ai's CEO, Mahi de Silva, on what the company is up to, what challenges they expect for 2019, and where they're headed. Read Mor...
View articleWalmart is experiencing its highest sales figures in nine years. Artificial intelligence is a huge part of the company's plan to keep them there. Read...
View articleThink for a second: How many unopened emails do you have right now vs unread texts? Here's why brands are using mobile messaging with consumers instea...
View articleTips from an AR expert on how to plan, build, and perfect an immersive AR experience. How to keep users engaged, prototype, and make something awesome...
View articleIt's 2019, and you're probably wondering if it's about time you use chatbots in your marketing strategy. Here's a ton of examples and tips for how to ...
View articleWondering what's in store for mobile marketing this year? Here are our top eight predictions for mobile in 2019. Messenger ads, parallel bidding, and ...
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