In the last six months, there has been a 400% increase in the blockchain martech and adtech space. Here we look at the key growth areas and touch on ...
View articleMany brands have decided to experiment with the use of cryptocurrencies, either as a digital currency or as part of a campaign. The initial reactions ...
View articleThe ClickZ bid management tools buyers guide evaluates a range of market-leading technologies, including Kenshoo. Throughout our customer survey, Kens...
View articleWithin our Bid Management Buyers Guide, there were some clear strengths highlighted by Acquisio customers. In particular, the platform’s core bid mana...
View articleToday marks the launch of the ClickZ buyers guide for bid management tools, covering a range of market leading vendors. Based on the results of months...
View article"Reaching the right consumer at the right place at the right time" is easier said than done. While the proliferation of mobile devices makes anywhere ...
View articleIn the first of our new focused series on marketing measurement, attribution, and data, we look at 5 things to consider when selecting a multi-touch a...
View articleHow does social good fit into a marketing campaign? Brand activism has become a popular trend lately. How can a brand benefit from it? Read More...
View articleInstagram Stories have quickly become a powerful feature to improve engagement. Here we provide an overview of the most popular brands for every indus...
View articleWe often talk about blockchain in a speculative way, but brands like Walmart, Amazon and Burger King are already embracing the technology. Diamond pow...
View articleWhile we have heard lots of predictions for 2018, here we look at what we can take from 2017 to inform our strategy in 2018. Read More...
View articleFinancial service brands have a reputation for being old-fashioned and stodgy. MasterCard isn’t one of them. The company has a progressive CMO, Raja R...
View articleMarketers now spend 33% of their budget on new technologies and with the landscape growing from just 150 tracked marketing technologies in 2011 to ove...
View articleDigital marketing brings more opportunities than ever before for brands to communicate with their audience. However, with the average attention span a...
View articleIn our latest report, we cover the surprising history of speech recognition technology evaluating the current landscape (Amazon, Google, Apple, Micros...
View articleOn Thursday (Jan 11, 2018) Facebook announced the decision to prioritize the content from family and friends over Pages. Soon after, its share price f...
View articleNever Stop Marketing CEO, blockchain evangelist and our resident on the topic, Jeremy Epstein, predicts the biggest things to hit the crypto-market th...
View articleA new year brings new goals. What should we expect from social media in 2018. Read More...
View articleWe're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...
View articleThe summer was retail-focused, but fall was more of a mixed bag. Amazon strategies, AI-powered personal trainers and blockchain made up your favorites...
View articleWhen you think of AI transforming businesses, travel probably isn't the first industry to come to mind. Still, brands like Delta, JetBlue, Kayak and t...
View articleA sophisticated recommendation engine has been a crucial part of Netflix's success. Using machine-learning algorithms, Netflix personalizes everything...
View articleWhen people fail to see results at the gym, many of them stop going. Planet Fitness plans to improve its retention rate by introducing AI-powered virt...
View articleMany brands are starting to experiment with artificial intelligence, but NASA has been on board for years. Looking forward, the space agency plans to ...
View articleAs the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media market...
View article“The Art of Patrón” virtual reality experience was originally intended to be an experiment and a learning opportunity. Over the last two years, that s...
View articlePart four of our blockchain series is all about the skills crypto-marketers need to impact blockchain-based token economies: familiarity with technolo...
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