Ever since Facebook Messenger, Kik, Slack, and other messaging platforms gave branded chatbots a digital home, many agree that the bot revolution is n...
View articleUnderstanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth an...
View articleVR and AR, along with smart technology and the Internet of Things, are two of the biggest marketing trends to keep an eye on. So it’s no surprise hat ...
View articleThe fashion industry has been swamped by the ongoing technological wave that aims to revolutionize people’s lives. Brands are investing and experiment...
View articleAccording to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025...
View articleBetween SMS and messaging platforms like WhatsApp and Facebook Messenger, billions of people around the world use some form of messaging to communicat...
View articleChatbots. Since the surge of hype surrounding this AI-based technology in 2016, there have been untold amounts of speculation about its potential: for...
View articleMarketing technology has been helping to improve the efficiency and effectiveness of sales teams for many years. But with so many tools now on the mar...
View articleBrands are already exploring the potential of virtual reality to create an immersive marketing experience. Which brands are using VR in their marketin...
View articleThere are few technologies that companies are more excited about than AI. It has the potential to completely reshape how companies operate across func...
View articleAugmented reality has turned out to be a growing trend in marketing. As retailers experiment with it, can it change the in-store experience? Read More...
View articleEfficiency is a critical part of a productive working environment. Employees saddled with unnecessary emails, meetings, and ‘catch-ups’ are typically ...
View articleAd fraud is one of the hottest topics in the digital advertising ecosystem this year and for good reason: it's a big problem that is costing advertise...
View articleThe retail industry is being disrupted like never before. While much of the discussion about retail disruption focuses in on changing consumer behavio...
View articleSome industries are set to benefit more than others from the ongoing artificial intelligence revolution, and fashion is a particularly likely candidat...
View articleWhen it comes to selling products online, an ecommerce platform is just the beginning. Here are some software integrations brands should consider. Rea...
View articleThere is no shortage of emerging technologies that could revolutionize the way that brands do marketing. But thanks to a recent announcement by Apple,...
View articleMobile is taking the fashion retail industry by storm. Statistics taken from a 2016 Pew Research Center report show that just over one in ten American...
View articleFew industries have proven immune to digital disruption. Even the banking industry is finding itself under siege from startups which, while nowhere ne...
View articleWith proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do ...
View articleAdvances in AI and predictive analytics will have ramifications beyond business's technological capabilities. Organizations will face new challenges i...
View articleChoosing the right Content Management System for your business can be overwhelming. The abundance of options and dizzying choice of features can make ...
View articleThe deployment of artificial intelligence in analytics allows analytics technologies to spot relationships between variables that humans are simply in...
View articleSocial listening, the process of monitoring and analyzing conversations across social media, can be beneficial both in helping brands explore the diff...
View articleEmail isn’t the easiest channel to master, but luckily there are several email marketing tools to help nail every step of a campaign. This article cov...
View articleWayne Blodwell (Programmatic Advisory) explains what Programmatic advertising is, why it’s still revolutionising online advertising, and we talk...
View articleThe rewards for knowing the future in advance are great, but they frequently remain unclaimed due to the flawed nature of human predictions. Artificia...
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