Much has been made of the fight between mobile apps and the mobile web. But the line between the two is no longer as clear-cut as it used to be with t...
View articleChinese messaging app WeChat has become a truly ubiquitous app experience, with over 900 million monthly active users. What is behind its phenomenal s...
View articleChatbots offer retailers a cheaper, smarter and more efficient way of engaging customers, helping brands deliver everything from 24-hour customer serv...
View articleOver the past couple of years, augmented reality has become one of the hottest topics in marketing, and a new breed of mobile apps geared towards augm...
View articleIn the advertising industry, we’ve been using ‘robots’ to deliver personalization better than humans can for the past few decades. So if our digital i...
View article‘Customer engagement’ is a concept so nebulous, and so often used, that it’s lost meaning in the marketing world. What is customer engagement, what me...
View articleAugmented reality has been given new life in the past few years as an innovative technology that could transform social media as we know it. The lates...
View articleIn the age of social media and an abundance of content, why is the humble email newsletter suddenly thriving? We look at how the biggest innovations i...
View articleSelecting the right marketing automation software is no mean feat, with well over 100 vendors competing for your attention. What should you look for w...
View articleEmail marketing can still be effective in 2017 for a B2B business. Here are four technological innovations that, if used effectively, can propel your ...
View articleIn this episode, Tim Flagg joins Tom Goodwin, EVP, Head of Innovation at Zenith Media to take a look at the state of advertising and asks, does advert...
View articleToday, people have ever-decreasing attention spans and aren’t interested in putting too much effort into becoming consumers. That's what makes chatbot...
View articleAs a tool for understanding the customer experience, feedback should be integral to your marketing strategy, but making sure that feedback leads to or...
View articleKeeping several social media platforms populated with fresh, unique content every day of the week is no easy task. Luckily, there are a number of easy...
View articleIn the marketing industry, we are now moving into the realm of sentient artificial intelligence, capable of learning from surrounding stimuli and maki...
View articleCNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content. Read More...
View articleWhen used effectively, chatbots can deliver timely, quick support to influence buying decisions, field customer service questions, and maximize target...
View articleIn the past 18 months, Desigual, the flamboyant and colorful Spanish fashion/retail brand, has seen mobile become the dominant platform for both web t...
View articleEcommerce is constantly evolving. While bringing your checkout experience up to date is important, your strategy must also be ready to adapt to changi...
View articleHear how programmatic media buying has impacted on digital publishers and the importance of high quality content for marketers from one of the best-kn...
View articleWe all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in ...
View articleFor years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't qu...
View articleThe retail bubble is finally bursting. For too long, retailers have remained bloated in store footprints and overconfident in mindset. Finally, retail...
View articleCynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands ...
View articleHow can marketers master the art of engaging their users on mobile? Here are five often overlooked but rewarding strategies you can use. Read More...
View articleThanks to a newly-announced partnership with Dunkin' Donuts, Waze users will soon be able to order their favorite drink or food item as they hit the r...
View articleDeep learning tools are the next major area of AI-based research, and it will spark a wave of future innovation in every industry – bringing a new era...
View article