In this episode you’ll learn what Artificial Intelligence really is and see some very practical ways for marketers to use AI in their everyday campaig...
View articleWe talk to Tessa about her route into working in content marketing, including the importance of story-telling and why brands are investing in editoria...
View articleUnderstanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...
View articlePlanning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. Read More...
View articleGeo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...
View articleIf you work in ecommerce, you will understand the importance of great product imagery to entice users to buy. Read More...
View articleAs the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad format...
View articleWhile many retailers have taken the option of responsive design to optimise their sites for mobile users, the value of native apps should not be ignor...
View articleWhat factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...
View articleThese six data visualization tools can present your bundles of information in an easy and people-friendly format. Read More...
View articleNo mobile project should get the green light until there has been a thorough economic feasibility assessment to evaluate if the potential benefits wil...
View articleMobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...
View articleA mobile web or app project requires a comprehensive evaluation of its technical requirements; the implementation plans and roadmap; company and custo...
View articleThanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...
View articleAre you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way. Read More...
View articleTo avoid failure of your mobile project – whether that is a mobile-friendly site, web app or native app – it is imperative to properly evaluate whethe...
View articleWhat is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts? Re...
View articleBrands and agencies can no longer only focus on mobile Web, because apps are growing rapidly and in-app advertising offers marketers a better opportun...
View articleWhen you enter a consumer’s mobile world with commercial messaging, you carry the responsibility to respect that very personal space. Read More...
View articleHow can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small p...
View articleAttribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common. Read More...
View articleDo you build a mobile-friendly website or a mobile app? Clue: they’re not the same thing. Which do you build first? Clue: the one with the biggest r...
View articleThe Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company...
View articleMobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant...
View articleBefore prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...
View articleThe digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...
View articleIt's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine. Read More...
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