At a ClickZ Live New York keynote speech, White House director of new media technologies Leigh Heyman spoke about creating conversation around mobile ...
View articleCriteo’s Q1 2015 State of Mobile Commerce Report found that smartphones are becoming the dominant mobile device replacing tablets, highlighting the ma...
View articleV-Nova is testing new data compression technology that could see ultra-high definition video being streamed to TV and mobile devices using 50% of the ...
View articleGeo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create ...
View articleJay Z's company Project Panther acquired Tidal for £38m two weeks ago to usher in a "new era" for online music and establish a new financial model of ...
View articlePremium cable network Showtime has forged a strong presence in the mobile space. How does it leverage mobile in a creative way to engage with its TV s...
View articleWhile discussing mobile measurement at the IAB Marketplace, George Ivie, CEO of the Media Rating Council, said standards regarding viewability haven't...
View articleAs most brands plan ahead for Twitter's new livestreaming app, Mountain Dew and Spotify tried Periscope on its first day and say initial response was ...
View articleTo be successful in mobile publishing, marketers need to create a comprehensive strategy that informs their entire mobile experience. Read More...
View articleThe search giant lost a Court of Appeal bid after a group of users claimed it bypassed security settings though the Safari browser to install tracking...
View articleIn this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Ind...
View articleTwitter has launched Periscope, a separate app that lets users instantly live-stream from a smartphone. Check out the video from WSJ, which demonstrat...
View articleFacebook Messenger will be opened up to third-party developers, marking its four-year journey from a “lightweight” app into a comprehensive “platform”...
View articlePrizmiq's 3D technology effectively provides all the benefits of meticulously examining a new product without having to set foot in a retail store. Re...
View articleIn this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Read More...
View articleThe mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive d...
View articleOne of the Messenger features introduced on the first day of Facebook’s F8 conference in San Francisco is specially designed for commerce and shopping...
View articleAt today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consum...
View articleTwitter is currently testing a new feature, which will allow the social networking service to host autoplay videos in user news feeds. Read More...
View articleAs marketers become more visually conscientious, QR codes are becoming a less desirable mobile tool. But Air Wick is using the technology in a smart w...
View articleThe £12.5bn BT takeover of EE will take mobile web access to “that next level” in the UK, says the head of EE. Read More...
View articleA powerful new visitor insight tool has been launched by real-time profiling and optimisation technology developer Fospha. Read More...
View articleThe infographic from KRDS gives a side-by-side comparison of the two leading apps, detailing marketing strategies and user behaviour. Read More...
View articleTwitter is the subject of a class action lawsuit after its promotion process has been labelled sexist by a former female employee. Read More...
View articleAs larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Read More...
View articleNot all ideas are good ones, and Apple sure has had it’s fair share of ideas gone wrong. Hats off to this Apple #Fail infographic from 7 Day Shop, wh...
View articleOpportunities abound for brands as Chinese social media apps and technology companies work together on innovative crossovers between wearables and dig...
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