Mode Matters More Than You Thought – Just Look at the Holidays
Media

Mode Matters More Than You Thought – Just Look at the Holidays

12y Shannon E. Denison

Mode Matters More Than You Thought – Just Look at ...

By contrasting and comparing upcoming holidays, and the likely behaviors that go along with them, we can gain an interesting and valuable look at the ...

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The Guardian leads the way by adopting Google Glass tech in the UK
Disruptive MarTech

The Guardian leads the way by adopting Google Glass tech in the UK

12y Leighann Morris

The Guardian leads the way by adopting Google Glas...

The Guardian is among one of the first to integrate its platform into Google Glass tech. Read More...

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Tablets war: UK vs US
Disruptive MarTech

Tablets war: UK vs US

12y Huw Jenkins

Tablets war: UK vs US

The US and the UK share a 'special' relationship, and have pretty similar media markets - so how do they compare in the hands-on media device war? Rea...

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A digital guide to Glastonbury 2014: 5 essential apps
Disruptive MarTech

A digital guide to Glastonbury 2014: 5 essential apps

12y Leighann Morris

A digital guide to Glastonbury 2014: 5 essential a...

Download these 5 apps to make your Glastonbury experience even better (or at least make it look like you're having a good time even if you're shiverin...

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Finally! Brands can GIF on Twitter
Disruptive MarTech

Finally! Brands can GIF on Twitter

12y Leighann Morris

Finally! Brands can GIF on Twitter

Finally, Twitter added support for GIFs on Wednesday. Let's see how brands reacted. Read More...

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Mobile Shift Drives Father's Day Sales, IBM Says
Audience

Mobile Shift Drives Father's Day Sales, IBM Says

12y Susan Kuchinskas

Mobile Shift Drives Father's Day Sales, IBM Says

While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...

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Read all about it: Selfies now airborne with Twitter 'Dronies'
Disruptive MarTech

Read all about it: Selfies now airborne with Twitter 'Dronies'

12y Huw Jenkins

Read all about it: Selfies now airborne with Twitt...

Scaling the dizzying heights of Hollywood's elite just got a taller perspective with Twitter's latest weapon to capture the selfie-crazy social phenom...

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Delta Airline's World Cup brand fail
Disruptive MarTech

Delta Airline's World Cup brand fail

12y Leighann Morris

Delta Airline's World Cup brand fail

As brands try to cash in on the World Cup, we were waiting patiently for one of them to do something stupid. Congrats to Delta! Read More...

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Facebook serves ads based on user’s external browsing habits
Disruptive MarTech

Facebook serves ads based on user’s external browsing habits

12y Leighann Morris

Facebook serves ads based on user’s external brows...

We all got freaked out when Facebook started targeting ads towards us depending on our Facebook "likes". Prepare to be more freaked out now that the s...

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Will XAPP - and Apps Like It - "Zap" What's Left of Our Privacy?
Media

Will XAPP - and Apps Like It - "Zap" What's Left of Our Privacy?

12y David Fagin

Will XAPP - and Apps Like It - "Zap" What's Left o...

New advances in technology are invading our ever-shrinking personal space, but the trend isn't going anywhere anytime soon. How can we embrace these n...

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Instagram introduces ad targeting to UK users
Disruptive MarTech

Instagram introduces ad targeting to UK users

12y Huw Jenkins

Instagram introduces ad targeting to UK users

Instagram, the popular photo sharing service, has announced the introduction of advert targeting to users in the UK, Canada and Australia following a ...

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'Hashflag' reborn to capture World Cup hysteria
Disruptive MarTech

'Hashflag' reborn to capture World Cup hysteria

12y Huw Jenkins

'Hashflag' reborn to capture World Cup hysteria

The 'hashflag' extension allows fan's to tweet a '#' followed by their country's three-letter abbreviation to reveal a flag to decorate Twitter with i...

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Amex/Uber Partnership - Who Wins?
Media

Amex/Uber Partnership - Who Wins?

12y Susan Kuchinskas

Amex/Uber Partnership - Who Wins?

The new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of ne...

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Mobile Trends and Search Optimization: Why Aren’t We Catching Up?
Media

Mobile Trends and Search Optimization: Why Aren’t We Catching Up?

12y Dave Lloyd

Mobile Trends and Search Optimization: Why Aren’t ...

As mobile search continues to grow at a rapid pace, we cannot miss the opportunity to become better mobile search practitioners. Read More...

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Bic sexes up brand with globally crowdsourced digital font
Acquisition

Bic sexes up brand with globally crowdsourced digital font

12y Huw Jenkins

Bic sexes up brand with globally crowdsourced digi...

In a sophisticated digital "experiment", the pen manufacturer is calling upon the global community to help contribute to a “universal typeface". Read ...

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McDonald’s Brings AR App to World Cup Masses
Media

McDonald’s Brings AR App to World Cup Masses

12y Lisa Lacy

McDonald’s Brings AR App to World Cup Masses

The McDonald’s GOL! app is an augmented reality campaign on a global scale and should help drive AR awareness, experts say. Read More...

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The seven digital deadly sins (Interactive)
Disruptive MarTech

The seven digital deadly sins (Interactive)

12y Leighann Morris

The seven digital deadly sins (Interactive)

It has been 25 years since the invention of the world wide web and more than 2 billion people are now connected. Question how this information revolut...

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Marketers waste an hour a day searching for digital assets
Disruptive MarTech

Marketers waste an hour a day searching for digital assets

12y Huw Jenkins

Marketers waste an hour a day searching for digita...

The demands on a marketer’s time are ever-expanding and research by integrated brand management technology company, Brandworkz has revealed that marke...

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Live Entertainment Events Get Smart(phone)
Media

Live Entertainment Events Get Smart(phone)

12y Anna Bager

Live Entertainment Events Get Smart(phone)

Mobile devices play a huge role in the live performance-going experience. So what does this mean for marketers of such events as concerts, plays, and ...

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China Is No Longer a Technical "Copycat"
Asia

China Is No Longer a Technical "Copycat"

12y Elisa Harca

China Is No Longer a Technical "Copycat"

The country is now leading the way in terms of mobile technology in many respects, including hardware, software, and social networks. Read More...

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Is there a market for a B2B version of Instagram?
Disruptive MarTech

Is there a market for a B2B version of Instagram?

12y Leighann Morris

Is there a market for a B2B version of Instagram?

It seems there is. Introducing: FoKo, a B2B photo sharing app that has gained Whole Foods as a new client. Read More...

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A marketer’s guide to Twitter’s new tailored tweets
Disruptive MarTech

A marketer’s guide to Twitter’s new tailored tweets

12y Huw Jenkins

A marketer’s guide to Twitter’s new tailored tweet...

Twitter has launched new ad targeting, so marketers need to get ready to groom the feathers of branded tweets and make social marketing fly – with hel...

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Digital product placement: Mercedes Benz & Mario Kart 8
Disruptive MarTech

Digital product placement: Mercedes Benz & Mario Kart 8

12y Leighann Morris

Digital product placement: Mercedes Benz & Mar...

Bizarre franchise crossover of the week: a forthcoming DLC (downloadable content) pack for Mario Kart 8 will allow gamers to hop behind the wheel of a...

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UK first live music stream TV ad with Sam Smith
Disruptive MarTech

UK first live music stream TV ad with Sam Smith

12y Huw Jenkins

UK first live music stream TV ad with Sam Smith

‘Latch’ singer Sam Smith will mark an historic UK first as he performs his new single throughout an entire ad break, sandwiched neatly in between Alan...

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Indiana Pacers' Augmented Reality App Lets Fans Compete, Too
Media

Indiana Pacers' Augmented Reality App Lets Fans Compete, Too

12y Lisa Lacy

Indiana Pacers' Augmented Reality App Lets Fans Co...

The NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Read More...

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How drunk are you? Check your Alcohoot app
Disruptive MarTech

How drunk are you? Check your Alcohoot app

12y Leighann Morris

How drunk are you? Check your Alcohoot app

Alcohol marketers partner with smartphone breathalyser for digital drinking with a digital hangover. Read More...

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A Closer Look at Data Mechanics and Your Mobile Marketing
Data insights

A Closer Look at Data Mechanics and Your Mobile Marketing

12y Shannon E. Denison

A Closer Look at Data Mechanics and Your Mobile Ma...

Mobile data is being defined and developed as we speak, so mobile is a great place for marketers to begin to take hold of their own data destiny. Read...

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