Although we now have the capability to do almost anything on our phones, there are some things that just aren't appropriate in business. Read More...
View articleOmnicom has joined with Twitter in a two-year mobile-focused ad deal. Read More...
View articleIn an incredibly intelligent and innovative move in digital marketing, L'Oreal Ombre hair colour products -- born last year from a project that mined ...
View articleThe ExactTarget Marketing Cloud from salesforce.com has added Pinterest Business Insights, providing marketers with data to better understand their br...
View articleBringing ads to mobile still means giving people something they want to watch, says Frank Cooper III, Pepsi's global chief marketing officer of consu...
View articleWhat would YouTube and Google want with a website known for streaming video games? It is a question that many are asking after we learnt that the tech...
View articleSet for release in August, the sports brand ‘Adidas Photo Print’ app will be used to print images from Instagram onto the ZX Flux trainer - tapping in...
View articleThe recent Global Mobile Internet Conference in China revealed several noteworthy trends in the mobile space for the year ahead. Read More...
View articleNext Monday, May 19th, will mark the 13th anniversary of the first Apple Store. To show you how Apple have taken over the world, Retale have made this...
View articleHere are three ways to use Tencent's popular WeChat mobile messaging platform to win over loyal customers for your brand. Read More...
View articleThe new ads include better graphics and photos to help brands tell their stories on mobile devices, Yahoo says. Read More...
View articleAdobe has rolled out a series of new tools, including Adobe Media Optimizer and Adobe Analytics. Read More...
View articleWith as many engagement tools as pictures of Kim Kardashian’s posterior, LeadSift investigated Fortune 100 firms to determine which tool was the most ...
View articleThe mobile ad platform sends relevant coupons to shoppers when they are near stores with active deals. Read More...
View articleInstagram ads, just six months old and limited to a select group of 15 brands, are already showing promising results, according to exclusive data. Rea...
View articleFacebook's mobile ad network is primed to take mobile targeting to another level, by targeting users not only by what they have done but also by who t...
View articleTwo new apps from Kellogg’s and Marriott highlight the problem of discovery for marketers when rolling out branded apps. Read More...
View articleAOL is continuing its quest to become one of the internet's leading advertising platforms by reaching a deal to buy Convertro, a digital advertising f...
View articleBoth sides of the "Apps Versus Mobile Web" debate present compelling points, but which is the best choice for marketers? Read More...
View articleSoon, brands will be able to run ads on Tinder – will users respond favorably? Read More...
View articleTwitter is trialling a feature in its mobile apps that allows users to mute accounts that are becoming irritating. Read More...
View articleFacebook confirmed the launch of its mobile ad platform, Audience Network. The social network also introduced Anonymous Login. Read More...
View articleFacebook has unveiled a mobile advertising network letting advertisers target users on apps based on the information they have shared with the social ...
View articleXaxis says its automated technology can sync advertisers' TV ads with mobile devices within seconds, bringing back "lost" viewers. Read More...
View articleOver two thirds (68%) of 4G users feel that faster access to the internet encourages them to make more purchases from their smartphone, according to r...
View articleA report from analyst firm Berg Insight suggests that the market will grow by 54%, corresponding to 38.6% of the entire mobile advertising market. Rea...
View articleMany mobile marketers still rely on crude segmentation methodologies when we should be targeting and segmenting with the benefit of today's audience s...
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