According to a report, Google+ will no longer be considered a product but a platform, essentially ending its competition with social networks like Fac...
View articleFacebook has extended a tool, giving marketers access to a ‘lookalike audience feature’ - meaning you can reach users similar to those already shoppi...
View articleResearch, from eDigitalResearch, also found that 33% of respondents believed that targeted messages sent to their phones during a shopping spree would...
View articleForrester Research's recent report reveals that marketers must use a mobile-unique approach for integrated and individualized mobile ads. Read More...
View articleMoves promises not to share data with the social network. Read More...
View articleAOL's new ad unit claims to enable publishers to increase revenue in mobile. Read More...
View articleData shows more impressions from devices that are running from the Google Android operating system. Read More...
View articleStarwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the f...
View articleTencent-owned WeChat has passed over display advertising to focus on integrating e-commerce solutions. Consider these examples. Read More...
View articleAccording to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month. Read More...
View articleThe ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-...
View articleNielsen kicks off its final pre-launch test as it moves into mobile ad measurement. Read More...
View articleThe shopping landscape is about to be revolutionised thanks to smartphones, vouchers and opposable thumbs, predicts ex-Tesco boss. Read More...
View articleAs we move on from the Year of Mobile to the Age of Mobile, marketers and brands must design for consumer utility and distraction, as the majority of ...
View articleAs much progress as marketers are making in mobile advertising in terms of cross-platform audience management, measurement, and delivery standards, th...
View articleNew research suggests that more than half of UK businesses deem their email strategy ‘basic’ or ‘non-existent’ despite the expanding consumer-driven d...
View articleThe following facts are aimed to help marketers quickly understand why it is so difficult to accurately track customer behavior in a non-desktop envir...
View articleConquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great...
View articleAfter launching in the New York market in August, the app is trying to make a big splash in the big city by providing unique experiences for users who...
View articleThe spirit brand has released an app that will scrape images and videos from users’ phones to create 30-second video highlight reels of their nights o...
View articleWith the unstoppable rise of social media and other digital channels of communication it’s long been anticipated that good old-fashioned email marketi...
View articleAs with any new technology, beacons' early days are pretty volatile territory, but we wanted to share some insights around the initial promise of beac...
View articleFacebook founder, Mark Zuckerburg, bought the technology manufacturer responsible for the Oculus Rift reality headset to move the network into the “mo...
View articleiBeacon is a micro-location and positioning protocol that lets your phone interact with low power transmitters (or beacons) placed in strategic locati...
View articleFrom wild tigers and giant tentacles to alien space invasions and laser-zapping robots, the team at Pepsi Max use digital technology to scare Londoner...
View articleGoogle is attempting to quash haters by publishing a post on the official Google Glass Google+ page that aims to demolish “The Top 10 Google Glass Myt...
View articleThe deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engag...
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