Asia will be central to the development of mobile research. Read More...
View articleOver 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore. Read More...
View articleIn Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Read More...
View articleThe study, from Kontagent and Econsultancy, suggests brands take time to develop a complete mobile strategy with clear objectives. Read More...
View articleWhile interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the prom...
View articleUrban Airship is expanding its direct relationship with brands as it wraps more mobile relationship management solutions around its core push-messagin...
View articleAs the associate director of mobile strategies at Morpheus Media, Beyda is fusing his passion for neuropsychology and behavioral psychology with mobil...
View articleThe opportunity for contextually aware location data isn't lost on anyone, but stringing those attributes together with relevant marketing remains cha...
View articleThese two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register. Read More...
View articleThere is just no stopping Oreo. In its latest claim to fame, the cookie brand is taking on the universe with a star chart messaging app called Oreo Sk...
View articleThe company says the guide helps mobile marketers avoid the legal consequences of noncompliant campaigns and provides tips for further success. Read M...
View articleZumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate fo...
View articleLead marketing executives from Unilever, KLM and InterContinental Hotels Group outlined their evolving strategies in mobile by highlighting some of th...
View articleWireless carriers have certainly grown accustomed to their perch from above, controlling so much of the industry and their relationships with customer...
View articleThe company says the platform will help developers make apps "more social." Read More...
View articleIs responsive web design the definitive answer for delivering a seamless user experience across devices? Read More...
View articleIf mobile network operators were content with the current stable of operating systems in the market today, Mozilla certainly would not have the backin...
View articleVisa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across th...
View articleSprint and Telefonica are joining forces to increase the reach of their respective mobile advertising networks and collaborate on targeted ads for bra...
View articleE-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Read More...
View articleIn this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users. Read More...
View articleThe Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nom...
View articleWith just a few minutes of preparation, you can have a few seconds of your customer's attention. Read More...
View articleThe Weather Company released a redesigned version of The Weather Channel app for Android yesterday. Read More...
View articleIn this Q&A, Changi's community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport. Read More...
View articleMedia companies and advertisers are increasingly thinking holistically about advertising: campaigns should extend and resonate across screens, rather ...
View articleThe share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile...
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