Marketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction. Read More...
View articleMaking sure your content doesn't get stuck in limbo between smartphone, full-size tablet, and desktop consumption. Read More...
View articlePuma incorporated QR codes and gamification to attract trendsters in-store. Read More...
View articleBoth chains have adopted Passbook in a move to offer mobile coupons to customers. Read More...
View articleNow the palm of your hand might also be the best place to turn if you're looking for a good deal. Read More...
View articleIndia is home to 930 million mobile subscribers and 60 million social networkers, which include Facebook, Google+, LinkedIn, YouTube, and Tumblr. Read...
View articleThe contentious debate between whether mobile applications or optimized sites are the better choice for marketers led the conversation at SES Chicago....
View articleThe denim brand will leverage up-and-coming photo SNS app to drive traffic to its Tmall store. Read More...
View articleSessionM provides a mobile advertising and loyalty platform designed to increase retention and usage of mobile apps and content via social media featu...
View articleNew study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Read More...
View articleFive proven best practices to follow when putting together mobile ad creative, as well as blind data that proves how the right ad creative makes a not...
View articleMobile has become a core focus for all integrated marketing campaigns. So much so, that 87 percent of marketers are planning to increase their emphasi...
View articleThe Location Based Marketing Association opens its Singapore chapter while the Mobile Marketing Association shares stats on Singaporeans and their sma...
View articleWhere are these trailblazers today? Was it worth the struggle of going against the grain for so many years? Read More...
View articleThe first in a series on the trailblazers who pushed toward mobility when most held back. Read More...
View articleWhen Orbitz began putting together a strategy to target mobile commerce in late 2009 there were still plenty of questions as to how fast the travel-bo...
View articleSocial advertising firm RadiumOne has released survey results that shed light on the mobile habits of 18- to 34-year-olds, or Generation C, as well as...
View articleWhile the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital co...
View articleJapan's "Galapagos" market in mobile and social marketing has evolved to become more aligned with the rest of the world. Read More...
View articleWith the capabilities of NFC technology, mobile devices will become even more crucial to individuals than they already are today. Read More...
View articleAn overview of how U.S. presidential candidates have invested in mobile, social media, and online advertising in their election campaigns. Read More...
View articleWhat better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vo...
View articleMobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Read More...
View articleWhether your customers connect with your company via storefront or home office, the injection of ever-present mobile devices adds a new set of expecta...
View articleGoogle, Facebook, and YouTube are the top domains consumers in India visit via their mobile phones, according to Opera Software. Read More...
View articleWhy you need to keep an eye on Windows 8 and consider it for your digital strategy. Read More...
View article