Lee Jeans digital manager for China, Angela Au-Yeung shares her experience in applying mobile marketing to support retail sales in this video clip. Re...
View articleGroupon hires regional execs to boost mobile commerce across the region. Read More...
View articleDeclaring 2013 the year of mobile measurement will focus the industry's attention on ways that we can give mobile media a more breathable atmosphere f...
View articleShould your brand invest in building a mobile community? Consider these factors. Read More...
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View articleMobile ad platform Amobee has added Personal Argentina, the largest mobile network operator in Argentina, to its stable of customers. Read More...
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View articleMobile first is a marketing term that might be correct for right now, but it needs to evolve. Here's why. Read More...
View articleShould marketers open a WeChat account for their brand? Read More...
View articleThe development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns. Read More...
View articleHere are a few key standout features for iPhone 5 from a marketing lens. Read More...
View articleIAB's Mobile Marketing Center of Excellence also released data from a survey of moviegoers using mobile. Read More...
View articleA mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report. Read More...
View articleMondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate a...
View articleRoundup includes news from AKQA, Millennial Media, Hello Design, and others. Read More...
View articleMore information = less friction, and less friction = more conversions. Read More...
View articleWith the prevalence of mobile photo-sharing, here are three metrics brands could consider when executing such campaigns. Read More...
View articleRather than wishing for an unlikely device monopoly, mobile media needs technical solutions to help optimize content across devices. Read More...
View articleExecutive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology. Read More...
View articleConsider these three factors that prevent brands from producing engaging mobile campaigns in China and how we could overcome them. Read More...
View articleA Nielsen study shows African-Americans are 30 percent more likely to visit Twitter using mobile devices than the average consumer. Read More...
View articleRick Chavez, GM of Microsoft's new online services division said agencies are critical partners for the new San Francisco initiative. Read More...
View articleBrands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Tw...
View articleComScore study found that females comprised a higher share of the time spent on retail destinations. Read More...
View articleDo Facebook's missteps with mobile leave an opening for a new, mobile-focused company to come along and begin to steal market share? Read More...
View articleFirms like Somo Global are using a device recognition technology from AdTruth to track audiences across mobile devices while taking into consideration...
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