AOL Offers Cross-Platform Ads for Desktop and Mobile
Display Advertising

AOL Offers Cross-Platform Ads for Desktop and Mobile

14y Matt Kapko

AOL Offers Cross-Platform Ads for Desktop and Mobi...

Pictela ads now work across smartphones and tablets. Read More...

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Content Apps Could Be First to Embrace Facebook Mobile Likes
Media

Content Apps Could Be First to Embrace Facebook Mobile Likes

14y Matt Kapko

Content Apps Could Be First to Embrace Facebook Mo...

Popular Facebook apps could see resurgence with mobile likes. Read More...

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Samsung Pushes Galaxy S III With Facebook Logout Ads
Media

Samsung Pushes Galaxy S III With Facebook Logout Ads

14y Kate Kaye

Samsung Pushes Galaxy S III With Facebook Logout A...

New device features lots of social sharing capabilities. Read More...

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Gamification in the Friendly Skies
Asia

Gamification in the Friendly Skies

14y Mark Schreiber

Gamification in the Friendly Skies

I'd like to offer an example of a recent experience with US Airways I wish had been gamified. Read More...

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Q&A: Big Data, Mobile, and Weibo Analytics
Analytics

Q&A: Big Data, Mobile, and Weibo Analytics

14y Adaline Lau

Q&A: Big Data, Mobile, and Weibo Analytics

Hong Kong Digital Analytics Association Chairman Kenneth Kwok shares his views on emerging trends in the market. Read More...

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Facebook Likes Come to Third-Party Mobile Apps
Media

Facebook Likes Come to Third-Party Mobile Apps

14y Matt Kapko

Facebook Likes Come to Third-Party Mobile Apps

Developers can create their own buttons to share via mobile apps back to Facebook. Read More...

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Apps Move Into Automotive
Media

Apps Move Into Automotive

14y Andrew Solmssen

Apps Move Into Automotive

In a year, no major auto manufacturer will be without an integrated system in their cars that displays web data. Read More...

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Microsoft Spurs New Class of Ads for Surface Tablets
Media

Microsoft Spurs New Class of Ads for Surface Tablets

14y Matt Kapko

Microsoft Spurs New Class of Ads for Surface Table...

Developers, advertisers, and brands wonder if Microsoft will finally break the mold and create a viable third option in tablet computing. Read More...

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Apple's New Passbook
Asia

Apple's New Passbook

14y Stephen Hay

Apple's New Passbook

And what it means for brands, marketers, and consumers. Read More

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Insomniacs More Likely to Watch TV Online
Audience

Insomniacs More Likely to Watch TV Online

14y Daniel Mickens

Insomniacs More Likely to Watch TV Online

Resonate found insomniacs are 30% more likely to spend more than 40 hours a week online. Read More...

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AirG Adds NicheTargeting On Mobile
Media

AirG Adds NicheTargeting On Mobile

14y Matt Kapko

AirG Adds NicheTargeting On Mobile

Mobile social net rolls out 15 targeting parameters such as ethnicity, job and salary. Read More...

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SMS Required Language
Media

SMS Required Language

14y Melinda Krueger

SMS Required Language

The seven items your SMS promotions must include. Read More

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Mobile Rewards Network Kiip Looks to Asia Expansion
Asia

Mobile Rewards Network Kiip Looks to Asia Expansion

14y Adaline Lau

Mobile Rewards Network Kiip Looks to Asia Expansio...

Kiip got the advertising community to sit up and look at its network more closely when marketers realized how it's not just about game-centric achieve...

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Obstacles Remain for Political Mobile Text Donations
Data insights

Obstacles Remain for Political Mobile Text Donations

14y Kate Kaye

Obstacles Remain for Political Mobile Text Donatio...

Fees and other requirements could deter political campaigns from embracing mobile text fundraising. Read More...

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Is Your Mobile Site SEO Optimized?
Asia

Is Your Mobile Site SEO Optimized?

14y Luke Janich

Is Your Mobile Site SEO Optimized?

Consider these best practices to kick start your mobile SEO efforts. Read More...

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It's Time for Digital to Go Physical!
Asia

It's Time for Digital to Go Physical!

14y Vivek Bhargava

It's Time for Digital to Go Physical!

Cellphones and mobile devices have enabled engagement with customers to a whole new level but are brands prepared to use this effectively? Read More...

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Mobilizing the Web Should Be Brands' Top Priority
Media

Mobilizing the Web Should Be Brands' Top Priority

14y Joe Laszlo

Mobilizing the Web Should Be Brands' Top Priority

Don't let a bad mobile web experience that prevents consumers from finding what they seek translate into sales lost. Read More...

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Google Makes AdMob Mobile Ads Available in AdWords
Media

Google Makes AdMob Mobile Ads Available in AdWords

14y Kate Kaye

Google Makes AdMob Mobile Ads Available in AdWords

AdMob network inventory is now available in the AdWords platform. Read More...

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Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy
Asia

Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy

14y Simon Small

Dominant Devices: Dramatically Increase the ROI of...

Optimizing content for model variations can be costly and difficult to maintain. Consider this approach. Read More...

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Big Brands Take Motley Routes to Mobile Loyalty
Media

Big Brands Take Motley Routes to Mobile Loyalty

14y Christopher Heine

Big Brands Take Motley Routes to Mobile Loyalty

American Eagle, Denny's, and Sovereign approach on-the-go consumers in distinctly varied ways. Read More...

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Asia-Pacific Drives Over One Third World's Mobile Ad Spend
Data insights

Asia-Pacific Drives Over One Third World's Mobile Ad Spend

14y Daniel Mickens

Asia-Pacific Drives Over One Third World's Mobile ...

Global mobile ad market was valued at over $5.3 billion for 2011. Read More...

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Pink Elephants? No, App Has Beer Fans Seeing Gnomes
Media

Pink Elephants? No, App Has Beer Fans Seeing Gnomes

14y Lisa Lacy

Pink Elephants? No, App Has Beer Fans Seeing Gnome...

Belgian Brewery launches Gnome Week and augmented reality mobile and Facebook app. Read More...

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AKQA Grabs Former Ogilvy CD to Lead Verizon Wireless
Marketing

AKQA Grabs Former Ogilvy CD to Lead Verizon Wireless

14y Kate Kaye

AKQA Grabs Former Ogilvy CD to Lead Verizon Wirele...

Indie agency has already hired 30 people to help manage the Verizon account. Read More...

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The Fundamentals of Mobile Email Strategy
Asia

The Fundamentals of Mobile Email Strategy

14y Ohad Hecht

The Fundamentals of Mobile Email Strategy

Consider these behavioral and penetration stats when your boss asks why your company needs a mobile email strategy. Read More...

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Facebook Updates Mobile Ads' Status to Separated
Media

Facebook Updates Mobile Ads' Status to Separated

14y Christopher Heine

Facebook Updates Mobile Ads' Status to Separated

Digital giant unveils new ad-buying options for sponsored stories. Read More...

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The Truly Mobile Relationship
Asia

The Truly Mobile Relationship

14y Stephen Hay

The Truly Mobile Relationship

Mobile has become an essential part of interaction from shopping and traveling to socializing. I'll share with you what consumer brands should be doin...

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Study: Video Boosts Mobile Ad Engagement Rates
Data insights

Study: Video Boosts Mobile Ad Engagement Rates

14y Daniel Mickens

Study: Video Boosts Mobile Ad Engagement Rates

Medialets found mobile ad engagement rates can be improved by 35 percent with video. Read More...

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