Tech and Finance Among Fast-Growing Mobile Ad Groups
Media

Tech and Finance Among Fast-Growing Mobile Ad Groups

14y Susan Kuchinskas

Tech and Finance Among Fast-Growing Mobile Ad Grou...

Millenial Media's Q3 report highlights spending shifts in mobile. Read More...

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Coke's Mobile Director: We Lack Great Apps
Media

Coke's Mobile Director: We Lack Great Apps

14y Christopher Heine

Coke's Mobile Director: We Lack Great Apps

Ad:tech panel produces candor and case studies. Read More...

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The Keys to Mobile-Display Relevance
Media

The Keys to Mobile-Display Relevance

14y Craig Hagopian

The Keys to Mobile-Display Relevance

Start with location, creative, and platform. Read More

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Taking Tablets to Bed Changing the Way We Shop
Media

Taking Tablets to Bed Changing the Way We Shop

14y Susan Kuchinskas

Taking Tablets to Bed Changing the Way We Shop

An Efficient Frontier study of 30 clients shows tablet usage accounts for half of all mobile clicks. Read More...

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Seattle's AmazonFresh Delivery Service Adds Mobile Proficiency
Media

Seattle's AmazonFresh Delivery Service Adds Mobile Proficiency

14y Lisa Lacy

Seattle's AmazonFresh Delivery Service Adds Mobile...

Android, iPhone, and Windows apps arrive as service expands to 80 zip codes in the Seattle area Read More...

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The Death of SMS...or Not
Asia

The Death of SMS...or Not

14y Mandeep Grover

The Death of SMS...or Not

Internet-enabled apps like Whatsapp and Skype have replaced SMS and changed my messaging habits. Here are five reasons why. Read More...

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DoubleClick Exchange Adds AdMob for In-App Inventory
Display Advertising

DoubleClick Exchange Adds AdMob for In-App Inventory

14y Kate Kaye

DoubleClick Exchange Adds AdMob for In-App Invento...

Addition could help bring scale to exchange advertisers looking to buy cross-platform. Read More...

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New York Times Digital Chief Nisenholtz to Retire
Data insights

New York Times Digital Chief Nisenholtz to Retire

14y Zachary Rodgers

New York Times Digital Chief Nisenholtz to Retire

Nisenholtz helped give the Times its reputation for digital innovation. Read More...

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The Tablet: It's Not Business, It's Personal
Media

The Tablet: It's Not Business, It's Personal

14y Melinda Krueger

The Tablet: It's Not Business, It's Personal

What is a tablet and how can you get your mobile marketing customers to take notice? Read More...

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NYC Marathon App Includes Hyperlocal Offers From Subway
Media

NYC Marathon App Includes Hyperlocal Offers From Subway

14y Lisa Lacy

NYC Marathon App Includes Hyperlocal Offers From S...

Mobile app will push messages to race watchers near chain locations. Read More...

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YouTube and Hulu to Take On Cable TV Industry
Asia

YouTube and Hulu to Take On Cable TV Industry

14y Adaline Lau

YouTube and Hulu to Take On Cable TV Industry

Will ad revenue on traditional TV suffer as audiences increasingly rely on smartphones, gaming consoles, and other devices to view videos? Read More...

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Ford Mustang Rides Social App For Sales Leads
Automotive

Ford Mustang Rides Social App For Sales Leads

14y Christopher Heine

Ford Mustang Rides Social App For Sales Leads

Media plan includes Facebook and Twitter ad buys. Read More...

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How the Other 20% Live: What Do BlackBerry Users Do for Apps?
Media

How the Other 20% Live: What Do BlackBerry Users Do for Apps?

14y Andrew Solmssen

How the Other 20% Live: What Do BlackBerry Users D...

Seven suggestions for how RIM can gain ground in the app world, or at least halt the slide. Read More...

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Yahoo Unveils LiveStand Tablet Platform, Plus New Ads
Media

Yahoo Unveils LiveStand Tablet Platform, Plus New Ads

14y Zachary Rodgers

Yahoo Unveils LiveStand Tablet Platform, Plus New ...

LiveStand offers publishers a slick publishing and monetization platform. Read More...

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Getting to Know the Connected Consumer: From Computers to Tablets to Smartphones
Analytics

Getting to Know the Connected Consumer: From Computers to Tablets to Smartp...

14y Joe Nguyen

Getting to Know the Connected Consumer: From Compu...

To understand the full profile of today's digital consumer, it is no longer enough to measure desktop traffic alone. Consider these stats to find out ...

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Mobile In-Game Engagement in China and Jaguar Case Study
Asia

Mobile In-Game Engagement in China and Jaguar Case Study

14y Joshua Maa

Mobile In-Game Engagement in China and Jaguar Case...

Leveraging China's most popular mobile racing game, Jaguar engaged gamers to launch its XKR model with success. Here's how. Read More...

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Context: The Driving Force of Mobile
Media

Context: The Driving Force of Mobile

14y Jason Dempsey

Context: The Driving Force of Mobile

Three steps to appropriately use context to drive both value and differentiation in our marketing experiences. Read More...

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Tips on Growing Your App Business Using Actionable Insights
Media

Tips on Growing Your App Business Using Actionable Insights

14y Rob Weber

Tips on Growing Your App Business Using Actionable...

Four ways you can use your data for actionable insights that will have a major impact on your app business. Read More...

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Chevy to Give Away 27 Cars With Scvngr
Media

Chevy to Give Away 27 Cars With Scvngr

14y Christopher Heine

Chevy to Give Away 27 Cars With Scvngr

Automaker launches nationwide geo-social campaign. Read More...

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Shopkick Signs First Supermarket Chain
Media

Shopkick Signs First Supermarket Chain

14y Christopher Heine

Shopkick Signs First Supermarket Chain

Giant Eagle wants CPG sales to soar with help from mobile app. Read More...

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Phones Have an Off Button; Why Real-Time Marketers Need to Use It
Asia

Phones Have an Off Button; Why Real-Time Marketers Need to Use It

14y Andrew Knott

Phones Have an Off Button; Why Real-Time Marketers...

Brands do not need to be always on in every moment of a consumer's day. But here's how to win their hearts via mobile. Read More...

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Timberland Moves Faster on Mobile Commerce
Media

Timberland Moves Faster on Mobile Commerce

14y Susan Kuchinskas

Timberland Moves Faster on Mobile Commerce

Launches mobile-optimized site and series of live events with enhanced QR codes. Read More...

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Google Expects $2.5 Billion in Mobile Ad Revenue This Year
Display Advertising

Google Expects $2.5 Billion in Mobile Ad Revenue This Year

14y Zachary Rodgers

Google Expects $2.5 Billion in Mobile Ad Revenue T...

Growth is led by mobile search activity. Read More...

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Google Seeks Partners to Push M-Commerce
Media

Google Seeks Partners to Push M-Commerce

14y Susan Kuchinskas

Google Seeks Partners to Push M-Commerce

Product's latest version lets large retailers optimize for mobile in about a week. Read More...

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Going Mobile
Asia

Going Mobile

15y Stephen Hay

Going Mobile

Consider these tips to ensure your messages are featured in the most effective and user-friendly way on a wide range of mobile devices. Read More...

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Yahoo's Shashi Seth on the Future of Search, Mobile, and Structured Data
Asia

Yahoo's Shashi Seth on the Future of Search, Mobile, and Structured Data

15y Adaline Lau

Yahoo's Shashi Seth on the Future of Search, Mobil...

Whether Yahoo continues to see itself as a search company, it seems to have a clear strategy for the next few years: "Answers, not links". Read More...

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Mobile Search or Display: Which Model Fits Your Business?
Media

Mobile Search or Display: Which Model Fits Your Business?

15y Craig Hagopian

Mobile Search or Display: Which Model Fits Your Bu...

Is your goal to drive local leads and website traffic or increase local exposure and brand awareness? Read More...

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