Seven Ideas to Ignite Online Sales
Actionable Analysis

Seven Ideas to Ignite Online Sales

19y Heidi Cohen

Seven Ideas to Ignite Online Sales

Ways online merchants can drive revenues in the slow post-holiday period. Read More...

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Why Convergence Is Inevitable
Actionable Analysis

Why Convergence Is Inevitable

19y Shane Atchison

Why Convergence Is Inevitable

Why data analysis is moving from discrete to holistic -- and as a bonus, some fried chicken secrets. Read More...

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Develop Supplemental Content Revenue Streams
Actionable Analysis

Develop Supplemental Content Revenue Streams

19y Heidi Cohen

Develop Supplemental Content Revenue Streams

Thirteen ways to drive ancillary revenues. Read More...

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Proto-Analytics for 2007
Actionable Analysis

Proto-Analytics for 2007

19y Shane Atchison

Proto-Analytics for 2007

Where Web analytics might be heading this year. Read More

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Shopping Cart Abandonment and What to Do About It
Actionable Analysis

Shopping Cart Abandonment and What to Do About It

19y Heidi Cohen

Shopping Cart Abandonment and What to Do About It

Less shopping cart abandonment leads to more sales, right? It's not that simple. Read More...

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Creating a Culture of Analysis? Start with the Creative Brief
Actionable Analysis

Creating a Culture of Analysis? Start with the Creative Brief

19y Shane Atchison

Creating a Culture of Analysis? Start with the Cre...

What makes a data-driven creative brief different? And how do you go about creating one? Read More...

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Ten Trends to Drive Traffic and Sales in 2007
Actionable Analysis

Ten Trends to Drive Traffic and Sales in 2007

19y Heidi Cohen

Ten Trends to Drive Traffic and Sales in 2007

And three tips for making the most of them. Read More...

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The $50 Santa: A Customer Acquisition Cost Primer
Actionable Analysis

The $50 Santa: A Customer Acquisition Cost Primer

19y Shane Atchison

The $50 Santa: A Customer Acquisition Cost Primer

How much should acquiring a customer cost you? A campaign checklist to prevent spending more than you'll make. Read More...

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Don't Get Complacent About Online Advertising
Actionable Analysis

Don't Get Complacent About Online Advertising

19y Heidi Cohen

Don't Get Complacent About Online Advertising

As the online advertising revenue pie grows, site owners must to work harder than ever to keep up. Read More...

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Leveraging Online Communities
Actionable Analysis

Leveraging Online Communities

19y Shane Atchison

Leveraging Online Communities

Should you launch a community for your customers? Before you leap in, consider the goals and possibilities. Read More...

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Performance Web Marketing: Art vs. Science
Actionable Analysis

Performance Web Marketing: Art vs. Science

19y Shane Atchison

Performance Web Marketing: Art vs. Science

Marketing has always been more art than science. With the Web, it can become more science than art. Read More...

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E-Mail Marketing Has a Great ROI
Actionable Analysis

E-Mail Marketing Has a Great ROI

19y Heidi Cohen

E-Mail Marketing Has a Great ROI

Returning $57.25 for every dollar spent, e-mail remains one of the best online marketing tools. Read More...

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Five Things Every CMO Must Know About Web Analytics, Part 1
Actionable Analysis

Five Things Every CMO Must Know About Web Analytics, Part 1

19y Shane Atchison

Five Things Every CMO Must Know About Web Analytic...

An executive crash course in Web analytics. Part one of a six-part series. Read More...

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10 Ways for E-Marketers to Use RSS
Actionable Analysis

10 Ways for E-Marketers to Use RSS

19y Heidi Cohen

10 Ways for E-Marketers to Use RSS

RSS is the ultimate opt-in marketing vehicle with high returns available if you stay in synch with consumers' needs. Read More...

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Analytics Staffing
Actionable Analysis

Analytics Staffing

19y Shane Atchison

Analytics Staffing

What's the best way to allocate Web analytics resources? You've got several important decisions to make. Read More...

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Free Shipping and Handling Aren't Free
Actionable Analysis

Free Shipping and Handling Aren't Free

19y Heidi Cohen

Free Shipping and Handling Aren't Free

Five ways to ensure profitability. Read More

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Accuracy Audits in the Real World
Actionable Analysis

Accuracy Audits in the Real World

19y Shane Atchison

Accuracy Audits in the Real World

A misadventure proves data inaccuracy is no bed of roses. Read More...

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Don't Neglect Affiliate Marketing
Actionable Analysis

Don't Neglect Affiliate Marketing

19y Heidi Cohen

Don't Neglect Affiliate Marketing

Five strategies to increase affiliate program productivity, and how to assess a program's effectiveness. Read More...

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Creating a Financial Pro Forma
Actionable Analysis

Creating a Financial Pro Forma

20y Shane Atchison

Creating a Financial Pro Forma

Implementing changes to your Web site? Here's how to create a financial pro forma to lay out how those changes should improve the bottom line. Read Mo...

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Content Strategy as a Marketing Tool
Actionable Analysis

Content Strategy as a Marketing Tool

20y Heidi Cohen

Content Strategy as a Marketing Tool

Content is intricately woven into your brand. Use it to drive traffic. Read More...

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E-Mail Marketing: Measuring and Optimization After the Click
Actionable Analysis

E-Mail Marketing: Measuring and Optimization After the Click

20y Shane Atchison

E-Mail Marketing: Measuring and Optimization After...

Apply Web analytics best practices to e-mail marketing. Read More...

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How to Drive Traffic to Your Online Video
Actionable Analysis

How to Drive Traffic to Your Online Video

20y Heidi Cohen

How to Drive Traffic to Your Online Video

Eleven ways to attract an audience to your online video content -- then measure its impact. Read More...

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Web Analytics Steering Committee: It's All About Governance
Actionable Analysis

Web Analytics Steering Committee: It's All About Governance

20y Shane Atchison

Web Analytics Steering Committee: It's All About G...

Ensuring your Web analytics steering committee's success. Read More...

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Customer Feedback, or What I Learned on My Summer Vacation
Actionable Analysis

Customer Feedback, or What I Learned on My Summer Vacation

20y Heidi Cohen

Customer Feedback, or What I Learned on My Summer ...

Collecting -- and monitoring -- customer feedback. Read More...

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Reality Marketing Series, Part 3: Prescription for Better Analytics
Actionable Analysis

Reality Marketing Series, Part 3: Prescription for Better Analytics

20y Shane Atchison

Reality Marketing Series, Part 3: Prescription for...

It's the reality series you can't afford to miss: a fictional marketing organization prepares to meet today's marketing challenges head on. Last of a ...

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RSS and E-Commerce: A Natural Fit
Actionable Analysis

RSS and E-Commerce: A Natural Fit

20y Heidi Cohen

RSS and E-Commerce: A Natural Fit

Four ways e-tailers use RSS feeds to drive traffic, extend their brands, and create advertising. Read More...

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Managing Up: Six Steps Toward Success
Actionable Analysis

Managing Up: Six Steps Toward Success

20y Shane Atchison

Managing Up: Six Steps Toward Success

If management doesn't know how the Web channel is performing, how can they gauge the company's overall success? Read More...

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