There is certainly no shortage of data available to marketers, but the problem is often in knowing how to structure the data to get the most out of it...
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View articleThis Valentine's Day it's all about drawing from the data available to boost personalization in your marketing. Are you ready? Read More...
View articleMany things can go wrong in the world of digital analytics. Here are four common problems, personified as the four horsemen, and tips for how you can ...
View articleConvergence is becoming more prevalent in the marketing landscape, but it's hard to have a meaningful conversation about convergence unless we attempt...
View articleColumnist Zac Martin gives his tips for better reporting on return on investment (ROI). Read More...
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View articleThe year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? Read More...
View articleIf you're looking for new ways to optimize conversions on your site, customized reports from Google Analytics may be able to help. Read More...
View articleWhen done correctly Web tracking can actually be beneficial to both users and marketers - are you convinced? Read More...
View articleAs the digital TV industry continues to evolve, so must the metrics used to measure its success. Read More...
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View articleMeasuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets. Read More...
View articleWhat should marketers looks for in a digital analyst? This checklist of five characteristics will set you on the right track. Read More...
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View articleWhen dealing with a complex sales cycle on a complex site, content optimization can be tricky. But Web analytics can help - here's how. Read More...
View articleThere is seemingly limitless data out there, but different data will have different value depending on what your brand deems important. Do you know wh...
View articleWhat is standing in the way of convergence analytics gaining popularity in the way that Web analytics, and specifically Google Analytics, has? Read Mo...
View articleAs marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they are making. Read More...
View articleA look at what might be ahead this year in terms of Web analytics, including progress in attribution, tag management, and data layer standardization. ...
View articleThese three tools from Google Analytics should help ensure that your campaigns are running as smoothly as possible. Have you started using these yet? ...
View articleIf brands don't figure out how to respond to consumers at their ever-increasing speed, they will be eventually be left behind. Read More...
View articleA review of the Sitecore Experience Platform Analytics features and how marketers can best use it to their advantage when it comes to analyzing custom...
View articleThe new additions to AdWords for video will help marketers create ads that people choose to watch. Read More...
View articleThere will be lots of changes coming to the convergence space in the next year. Here's a look at what's in store and what this may mean for marketers....
View articleTesting is extremely important to the success of any marketing campaign. Here is a selection of several tools to help you test your website effectivel...
View articleThese five tips will help minimize the amount of stress, confusion, and aggravation during analytics deployment. Are you using these strategies? Read ...
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