If you love data then you're going to need to keep learning more tools so that you don't get left behind. Read More...
View articleAcxiom CMO Tim Suther warns against marketers putting data in channel-specific silos. Read More...
View articleConsider these best practices when naming and managing URLs for your website. Read More...
View articleUSA Today is an early adopter among big site publishers of the viewable impressions metric. Read More...
View articleAs the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week. Read More...
View articleFirst you must master these six principles. Read More
View articleTumblr and Union Metrics today announced the launch of Tumblr's first analytics platform. Brands like Coca-Cola and Reese's Puffs have experimented on...
View articleFor the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the ...
View articleThe three new areas that brand marketers can look to for key decisions regarding media, customer interest clusters, and customer behavior. Read More...
View articleEstablish your credibility and trustworthiness first so people can move through the funnel without anxiety or hesitation. Read More...
View articleThe number of Internet ad economy-related workers has doubled since 2007 to 5.1 million. Read More...
View articleHow to build anticipation for your new product launch while at the same time managing expectations so no one is disappointed. Read More...
View articleThree implications on how the region would react to the Salesforce Marketing Cloud. Read More...
View articleAs an industry we focus too much on "optimization," and not enough on effectiveness. Here's why. Read More...
View articleAn interview with Ryan Jetton, co-founder of Utility Digital, about best business practices, ad targeting, and media buying. Read More...
View articleOnly a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad ...
View articleYou should be leveraging ways that identify technographic data to help give your customers what they want. Read More...
View articleShouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be im...
View articleFour interviews with retailers at Shop.org's Annual Summit. Read More...
View articleAffiliate marketing is about building and maintaining relationships between affiliates, retailers, and networks. Here’s why you should add affiliate m...
View articleWhy companies should take a page from GoDaddy's book and figure out how to turn a potential catastrophe into a loyalty-making inflection point. Read M...
View articleHow are marketers dealing with the sheer amount of available data and options there are in the ad technology marketplace? We ask James Curran, co-foun...
View articleIs your organization still compartmentalizing web analytics away from other marketing measurement? You may have some catching up to do. As you start o...
View articlePersonas will allow you to evaluate your content and identify the gaps in your content strategy to meet your potential customer's needs. Read More...
View articleSocial offers brands access to a real-time focus group of their customer’s interests, actions, and behaviors. The information is all there for markete...
View articleWith "big data" on everybody's lips, here's all you need to know to keep up your end of the conversation. Read More...
View article