In "The future of personalization—and how to get ready for it," McKinsey highlights what marketers should expect and prepare for around "ultra-persona...
View articleThe combined entity will be able to glean insights and benchmarks from about nine trillion interactions daily, says Contentsquare's CEO/founder. The c...
View articleTips from Fospha's Chief Data Science Officer and McKinsey's Senior Expert on Digital Marketing about how to better measure marketing data, and how th...
View articlePrivacy compliance is maturing and tools growing in popularity, finds new report. "The sequence now is: locate personal data, then map the flow of tha...
View articleAutomated verification service SheerID has announced that its instant student verification is available in 191 countries, beating their competitors to...
View articleThree of the biggest marketing clouds have made announcements about CDPs in the last week, which means major advancements for the previously more nich...
View articleThis next year doesn't simply revolve around having or acquiring data, but rather how marketers use and report on it to create effective change. Read ...
View article40% of executives agree that personalization drives business results, yet 46% aren't where they'd like to be on implementation, finds new research fro...
View articleGoogle and Salesforce have each acquired major platforms for unifying business intelligence (BI), demonstrating once again the value of data analytics...
View article"By 2020 it is expected that customer experience will be more important to customers than price or product," says a new report on the state of CX in 2...
View articleData science in marketing can no longer be for the elite, says Adobe Audience Manager's Lakshmi Shivalingaiah. How DMP marketers can use data science ...
View articleIn a recent survey, a third of marketers cited “data complexity” as their biggest obstacle to more effective use of marketing intelligence technology....
View article"To really get it right, you have to focus on the data first. If you can't get your data right, then a tool's just a tool." Angel Vaccaro speaks to Cl...
View articleOn Thursday, the CRM giant launched Datorama Marketplace to help developers create custom and specialized apps that employ the marketing intelligence ...
View articleFindings from recent research report on use of customer data in retail for 2019. Percent of businesses who collect customer data, think they "use it e...
View articleSenior marketers from a broad range of industries gathered together at London's The Gherkin to explore these issues and what marketers can do to strat...
View articleA recent study found that measuring the electrical charge on people's skin can predict whether a piece of content will go viral -- but merely asking p...
View articleUp to two-thirds of marketers don't use multi-touch attribution models, as of August 2018. When e-learning company Avado switched from last-touch to M...
View articleRecent research shows marketing spend on analytics forecast to double in the next three years, despite CMO optimism about the economy at lowest levels...
View articleCustomer data platforms (CDPs) aren’t nearly as complicated as they sound. In essence, they gather all your customer data in one place so you can then...
View articleConsumers' path to purchase has never been more wayward -- which leaves marketers with the big challenge of connecting data from disparate sources. Re...
View articleComplete overview of marketing attribution models, including last touch, first click, time decay, linear, position-based, and data-driven. Which works...
View articleHere’s how using your data wisely can help your media organization survive and thrive in four key areas: audience, content, monetization, and retentio...
View articleResearch (and lots of graphs) around the main data challenges for marketers today, what factors people asses in marketing intelligence vendors, attrib...
View articleAn estimated 80% of content streamed on Netflix is influenced by its recommendation system. Stats/examples how shows like House of Cards keep users en...
View articleForbes found that it costs 5x as much to attract a new customer as to retain an existing one. Here's everything you need to know about calculating CLT...
View articleCompanies that take behavioral economics into account for marketing strategies see 85% more sales growth and 25% higher gross margins than competitors...
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