Shopping for a Software Solution, Part 2: Reporting
Analytics

Shopping for a Software Solution, Part 2: Reporting

22y Brian Teasley

Shopping for a Software Solution, Part 2: Reportin...

Shopping for an analytics software solution? Options, advice, and recommendations. Read More...

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Web Analytics for Retailers, Part 3
Analytics

Web Analytics for Retailers, Part 3

22y Bryan Eisenberg

Web Analytics for Retailers, Part 3

The advanced analytics reports retailers need to optimize conversion rates and maximize online sales. Part three of a series. Read More...

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No Profitable Customer Left Behind
Actionable Analysis

No Profitable Customer Left Behind

22y Heidi Cohen

No Profitable Customer Left Behind

Not all customers are created equal. Read More

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Prelaunch: Build Anticipation and Comfort
Analytics

Prelaunch: Build Anticipation and Comfort

22y Jack Aaronson

Prelaunch: Build Anticipation and Comfort

Launching a new product, service, or site? Properly prepare (or even titillate) customers. Read More...

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Build a Solid Foundation With Key Performance Indicators, Part 4: Content Sites
Analytics

Build a Solid Foundation With Key Performance Indicators, Part 4: Content S...

22y Jason Burby

Build a Solid Foundation With Key Performance Indi...

Key performance indicators: How to establish, define, and use them to improve performance on the four major types of commercial Web sites. Last in a s...

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Web Analytics for Retailers, Part 2
Analytics

Web Analytics for Retailers, Part 2

22y Bryan Eisenberg

Web Analytics for Retailers, Part 2

How different retailers use various vendors' analytics reports to boost conversion and improve site performance. Part two of a series. Read More...

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The Endangered Cookie
Actionable Analysis

The Endangered Cookie

22y Dave Morgan

The Endangered Cookie

If misguided legislation crumbles the cookie, online advertising, publishing, and e-commerce will be much less sweet. Read More...

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Shopping for a Software Solution, Part 1: Statistical Analysis
Analytics

Shopping for a Software Solution, Part 1: Statistical Analysis

22y Brian Teasley

Shopping for a Software Solution, Part 1: Statisti...

Shopping for an analytics software solution? Options, advice, and recommendations. Read More...

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Web Analytics for Retailers: Part 1
Analytics

Web Analytics for Retailers: Part 1

22y Bryan Eisenberg

Web Analytics for Retailers: Part 1

The five essential Web analytics reports for online retailers. Read More...

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Are You Listening to Me?: Communicate With Customers
Actionable Analysis

Are You Listening to Me?: Communicate With Customers

22y Heidi Cohen

Are You Listening to Me?: Communicate With Custome...

To learn what customers really want, ask them! Read More...

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Are Your Customers Lost in Translation?
Analytics

Are Your Customers Lost in Translation?

22y Jack Aaronson

Are Your Customers Lost in Translation?

Need a language-independent user experience? Consider metadata. Read More...

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Build a Solid Foundation With Key Performance Indicators, Part 3: Customer Service
Analytics

Build a Solid Foundation With Key Performance Indicators, Part 3: Customer ...

22y Jason Burby

Build a Solid Foundation With Key Performance Indi...

Key performance indicators: How to establish, define, and use them to improve performance on the four major types of commercial Web sites. Part three ...

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Calculate Your Online Conversion Rate
Analytics

Calculate Your Online Conversion Rate

22y Bryan Eisenberg

Calculate Your Online Conversion Rate

How to determine the natural online conversion rate for any product. Read More...

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The New Inventory Problem, Part 2
Actionable Analysis

The New Inventory Problem, Part 2

22y Dave Morgan

The New Inventory Problem, Part 2

Is premium pricing a solution for the inventory crunch? Read More...

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Getting Your Data Into Shape
Analytics

Getting Your Data Into Shape

22y Brian Teasley

Getting Your Data Into Shape

Is your data in the most conducive format for use? Two case studies to help firm up your data. Read More...

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How GoToMyPC Spiked Lead-Generation and Conversion Rates
Analytics

How GoToMyPC Spiked Lead-Generation and Conversion Rates

22y Bryan Eisenberg

How GoToMyPC Spiked Lead-Generation and Conversion...

Tweak, test, and tweak some more. Apply rhyme and reason to the equation, and online conversions can soar. Read More...

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Ask a Question, Acquire a Customer
Actionable Analysis

Ask a Question, Acquire a Customer

22y Heidi Cohen

Ask a Question, Acquire a Customer

Use online surveys to drive traffic and generate leads. Read More...

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CRM Without a Direct Sales Channel
Analytics

CRM Without a Direct Sales Channel

22y Jack Aaronson

CRM Without a Direct Sales Channel

Every industry can benefit from CRM. B2B companies face especially interesting challenges. Read More...

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Build a Solid Foundation With Key Performance Indicators, Part 2: Commerce Sites
Analytics

Build a Solid Foundation With Key Performance Indicators, Part 2: Commerce ...

22y Jason Burby

Build a Solid Foundation With Key Performance Indi...

Key performance indicators: How to establish, define, and use them to improve performance on the four major types of commercial Web sites. Part two of...

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Increase Sales With Relevant Benefits
Analytics

Increase Sales With Relevant Benefits

22y Bryan Eisenberg

Increase Sales With Relevant Benefits

Uncover the benefits that are most relevant to your customers. Read More...

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The New Inventory Problem, Part 1
Actionable Analysis

The New Inventory Problem, Part 1

22y Dave Morgan

The New Inventory Problem, Part 1

Frequency caps: Just when you thought things were tough in inventory management, they got even tougher. Read More...

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Google AdWords as a Research Tool and Focus Group
Analytics

Google AdWords as a Research Tool and Focus Group

22y Brian Teasley

Google AdWords as a Research Tool and Focus Group

If someone offered you $20,000 worth of research on your customers for virtually nothing, wouldn't you accept? Read More...

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An Incredibly Condensed History of Persuasion and Sales
Analytics

An Incredibly Condensed History of Persuasion and Sales

22y Bryan Eisenberg

An Incredibly Condensed History of Persuasion and ...

Throughout history, it's gotten easier for buyers and harder for sellers. Read More...

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Mass Customization With a Personalized Experience
Analytics

Mass Customization With a Personalized Experience

22y Jack Aaronson

Mass Customization With a Personalized Experience

Automation is great -- up to a point. Case study of an online merchant that strikes the right balance between personalization and personalized. Read M...

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Help Wanted: Engaging Customer Advocates
Actionable Analysis

Help Wanted: Engaging Customer Advocates

22y Heidi Cohen

Help Wanted: Engaging Customer Advocates

Existing customers can help drive customers and revenue to your Web site. How to acquire, use, and analyze customer comments. Read More...

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Build a Solid Foundation With Key Performance Indicators, Part 1: Lead-Generation Sites
Analytics

Build a Solid Foundation With Key Performance Indicators, Part 1: Lead-Gene...

22y Jason Burby

Build a Solid Foundation With Key Performance Indi...

Key performance indicators: How to establish, define, and use them to improve performance on the four major types of commercial Web sites. Part one of...

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Online Merchandizing Tips From TigerDirect
Analytics

Online Merchandizing Tips From TigerDirect

22y Bryan Eisenberg

Online Merchandizing Tips From TigerDirect

Five merchandizing tips everyone can use from a top online retailer. Read More...

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