Viewership among males 18 to 34 is dropping? There must be a problem with the sample data. Read More...
View articleSome great studies come from usability labs. But do their conclusions hold up? Read More...
View articleWhat lies at the root of online publishers' inventory problem and strategic approaches to solve it. Part two of a two-part series. Read More...
View articleDetermine cause and effect of your site's holiday revenues. Read More...
View articleYou established metrics for your online marketing. You use metrics to track and report your efforts. Congratulations. Now what? Read More...
View articleWhat lies at the root of online publishers' inventory problem and strategic approaches to solve it. Part one of a two-part series. Read More...
View articleA generation of marketers out there has never met a single customer face to face. The dare: Connect beyond the data points. Read More...
View articleThe secrets of embedded links -- the yellow brick road to persuasion. Read More...
View articleWhen 'you' means 'me,' all the customer gets is lip service. Read More...
View articleWhat's the value of the time visitors spend on your site? Read More
View articleFirst newspapers, now broadcast are hemorrhaging audience share. Seize the moment. Read More...
View articleLittle to no budget? Creative ways the impecunious marketer can get a handle on information and analytics. Read More...
View articleSeparate superior conversion rates from mediocre ones. How to craft links that persuade. Read More...
View articleWeb site reporting: Don't leave it for the last minute. Four ways to get the budget you need now for the analytics tools you'll need in 2004. Read Mor...
View articleCustom or custom er ? Product or process? The discussion continues in a follow-up to 'Personalization, Meet Mass Customization. Read More...
View articleToo many marketers are trying to fix the wrong problem. Instead, direct energy and resources toward the three site issues that can vastly improve conv...
View articleData and analysis changed every facet of business except advertising. Guess what's next in line for a complete overhaul? Read More...
View articleLittle to no budget? Creative ways the impecunious marketer can get a handle on information and analytics. Read More...
View articleSite design is more than eye candy. It's a powerful persuader. Read More...
View articleNothing but the facts: The latest round of numbers, figures and stats makes the case for online airtight. Read More...
View articleCustom or custom er ? Product or process? Marketers must understand the distinctions -- no matter how well those made-to-order jeans fit! Read More...
View articleWould you bid in an auction-style market for the right to e-mail your target audience? Read More...
View articleGraphics are more than window-dressing. Do your site graphics inform, persuade and sell? When are images better than words? Read More...
View article