An anti-spam working group releases its first metrics on abusive e-mail; personalized malware hits the market. Read More...
View articleTop 50 Advertisers by Media Value in January, 2006. Read More...
View articleBehavioral targeting can be more relevant for high purchase-involvement products. Read More...
View articleLower-profile site search may very well touch more visitors than other search mechanisms that drive traffic to your Web site. Read More...
View articleFriday continues to be the recommended day to send e-mail newsletters and campaigns, but testing will reveal the most favorable day for each individua...
View articleActive home Internet users leveled off in January. A few countries experienced dips in the number of Web users. Read More...
View articleClickZ Stats has updated its list of the global online populations, with some new figures for the number of Active Internet Users. Read More...
View articleA new, highly-connected global class of teens is highly active online, but resistant to traditional brand messages. Read More...
View articleThe Web paves a clear path for new donors to political campaigns and increases the donor pool for future rounds of contributions. Read More...
View articleIt's still about scale, but it's about good data and technology, too. Read More...
View articleMany Internet users sign up for opt-in mailings with a Yahoo!, Hotmail or other Web-based accounts. Read More...
View articleDifferent search engines mean different users and different user behavior. How this applies to your marketing strategy -- from campaign to landing pag...
View articleOnline dating sites are one component of the tools, both online and off-, used by singles to meet and continue relationships. Read More...
View articleYahoo! leads Google in potential market share for video content offerings. Read More...
View articleU.K. Internet subscribers continue to shift to broadband from dialup connections. Read More...
View articleSolid behavioral campaigns begin as collaboration between media and creative. Read More...
View articleWhy do marketers optimize their campaigns, but not their Web site? Read More...
View articleRural America is slower to adopt broadband, though the gap narrows as access barriers are removed. Read More...
View articleThe U.S. population that's not online will likely stay that way, slowing further Web adoption. Read More...
View articleTeens and young adults in Europe click on 10 percent of online ads. Read More...
View articleBy changing currency from mass demo-based targeting to something that includes audience quality criteria, NBC could gain considerably. Read More...
View articleAs marketers recognize their individual sweet spot the active number of keywords in an average campaign doubles. Read More...
View articleFour ways to squeeze the value from your Web analytics system. Read More...
View articleA growing number of Internet users surf the Web in their free time without a specific purpose. Read More...
View article2005’s elevated spam levels continue into 2006. Read More...
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