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View articleBecause content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact...
View articleIncorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a div...
View articleHere's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and y...
View articleYahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid ...
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View articleBud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...
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View articleThe ever-evolving digital marketing landscape requires marketers be aware of the latest advances in mar-tech. Here are four areas of the industry curr...
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View articleGordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...
View articleNew research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and ...
View articleAlibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society. Read More...
View articleAt ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insigh...
View articleA new study by the CMO council shows that while marketers see the value of visual content, especially video, there are few systems in place to organiz...
View articleIt's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics too...
View articleUnderstanding the needs, wants and opportunities data presents is commercially critical to all of us. Read More...
View articleChinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...
View articleGeneric marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than t...
View articleBack-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Read More...
View articleIt's no longer enough to simply drive in leads and nurture them along their path to purchase. Marketers must strive to build relationships with custom...
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