According to a new study by the CMO Council, content marketing is on the rise - but less than half of B2B marketers think their strategies are at leas...
View articleAs the gaming community is growing, it’s critical for marketers to understand the nuances of gamers’ sharing behavior, such as sharing on Twitter and ...
View articleSomething as small as a single missing or broken tag can result in missing data. As a result, marketers need to really inspect data, rather than simpl...
View articleMarketers can solidify their expert reputations by leveraging data they already have. It all starts with unique data sets, which can be passed along -...
View articleThe industry is moving toward prescriptive analytics, a mash-up of predictive and optimization, that focuses on "What should I do?" rather than "What ...
View articleAn industry report shows that in the first quarter of 2015, HTML5 outperformed Flash ads by 400 percent in terms of interaction rate, and the latter r...
View articleAccording to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are con...
View articleGone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apa...
View articleShopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was ...
View articleRight now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided h...
View articleWhile many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of bi...
View articleCross-device targeting is evolving but still remains in its early stages. Read More...
View articleData has an indispensable role to play in the fusion of programmatic and creative. Read More...
View articleDon't get stuck in this traditional paradigm. Use cross-channel data for a more holistic understanding of attribution. Read More...
View articleThe Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to rece...
View articleA new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data ...
View articleWhile 39 percent of of marketing executives say that social media data isn't useful, some industry insiders believe that social media is the best way ...
View articleThe people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater ...
View articleCMOs must consider how technologies powered by data science will enable them to become owners of customer insight and revenue accountability. Read Mor...
View articleIn this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restau...
View articleThe UK's Honest Café automated shops tap into cloud-powered cognitive computing to analyze Big Data. Read More...
View articleCustomers crave rich experiences within mobile apps. But marketers can’t deliver these experiences without real-time app agility and optimization. Rea...
View articleCombining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, accordin...
View articleShortly before VR is available to the public, the Apple Watch breathed life back into wearables. Could VR be the next big one, or are the two technolo...
View articleThe way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environm...
View articleIn this roundup, senior marketing executives from Assurant Solutions, Host Analytics, OpenTable and WeCareCard, talk about the way data is changing th...
View articleCompanies that are honest about their data practices are more likely to build trust with consumers. Read More...
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