Before you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best...
View articleTo drive better business results, contextual marketers should begin to focus on customer and business "circumstances" instead of solely on the big dat...
View articleEsurance chief marketing officer Alan Gellman and vice president of advertising Nancy Abraham sat down with ClickZ at South by Southwest to talk about...
View articlePandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Rea...
View articleA new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbuck...
View articleWith the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. Read More...
View articleCars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Wh...
View articleIn an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is s...
View articleA new product from Adobe lets marketers connect a customer's digital shopping habits with their offline ones, bringing all parts of the consumer journ...
View articleOne-to-one marketing is beneficial to both consumers and brands, but how can marketers use data to achieve this level of personalization? Read More...
View articleA look at how to use data for more targeted advertising and better return on investment. Read More...
View articleIn collaboration with DataSift, which can access and scale Facebook's pipeline of data, the social media giant can provide marketers with insights abo...
View articleContextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does i...
View articleApple's CEO Tim Cook unveiled the Apple Watch today, the company's first foray into wearables. But while brands like Uber and W Hotels have already fo...
View articleVisualizations of your social data can be extremely helpful in developing marketing strategies, but how can you go about creating these graphs? Read M...
View articleContent marketing isn't going anywhere, and new sources of data can help you to improve the content experience for your consumers. Read More...
View articleAt this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivere...
View articleFor something a little different, here is a poem about big data. Sometimes when you step away from the problem, the answer will suddenly become clear....
View articleIn this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud? Read More...
View articleThere are many solutions on the market for multichannel analytics, but most have their issues. Here is a look at some of the most common problems. Rea...
View articleBig data means different things in different regions – in China retailers are finding ways to make it useful. Read More...
View articleThis Valentine's Day it's all about drawing from the data available to boost personalization in your marketing. Are you ready? Read More...
View articleConvergence is becoming more prevalent in the marketing landscape, but it's hard to have a meaningful conversation about convergence unless we attempt...
View articleWeb analytics can help marketers see the difference between prospects, leads, and customers when it comes to engagement with a site. Read More...
View articleA recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future. Read Mo...
View articleWhat does causality mean for digital marketers and how should we be using it to gain more accurate measurements? Read More...
View articleA new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game. Read M...
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