Programmatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid sea...
View articleAs the Internet of Things continues to evolve, what can we as marketers look forward to in 2015? How will the growth of wearables and connected device...
View articleShareThis’ new consumer sharing behavior report reveals that travel shares generate more click-backs than other types of content. Read More...
View articleBrands with gTLDs have the ability to control the entire user experience - from dedicated microsites to targeted in-store experiences. Read More...
View articleLooking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particular...
View articleA new study from Swirl reveals that 73 percent of shoppers surveyed said that beacon-triggered content and offers increased their likelihood to purcha...
View articleA recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry v...
View articleThere's a growing imbalance between the skills taught in university classrooms and the skills needed and looked for in real-world jobs. What can we do...
View articleThe wearables market increased 40 percent globally in the third quarter of this year, compared to the same period a year prior. Read More...
View articleMarketers are on the brink of a deluge of data sources that could prove to be extremely useful in future digital marketing strategies. Read More...
View articleWhat's the difference between multichannel marketing and omnichannel marketing? And which one should marketers be striving for? Read More...
View articleOMD China's "Dive Social" report takes a deeper look at the motivations behind social media usage among users in China. Read More...
View articleOrganizations that strive to be "data-driven," such as the Metropolitan Museum of Art, need to find the best ways to interpret their data gleaned from...
View articlePersonas on their own can only do so much. Marketers also need an action plan in order to make the personas viable. Read More...
View articleThere is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. ...
View articleWe're at the beginning of a major digital transformation - the advent of the Internet of Things. How will you adapt and react to the new technology av...
View articleIn his presentation at ClickZ Live Chicago, Garry Przyklenk, manager of analytics implementation at TD Bank Group, shared three ways marketers can gle...
View articleA new product by Disqus, the blog comment-hosting service used by 3 million websites, focuses on "interest-based marketing," placing targeted native a...
View articleTaking a look at what gTLDs and patents brands have filed for can give marketers a look at what may be coming up in the digital ecosystem. Read More...
View articleUsing implicit profiling can help marketers learn what buyers really need before someone on the sales team engages them. Read More...
View articleGoogle Analytics Advocate Adam Singer explores the use of data in order to communicate and tell your company story. Read More...
View articleCreating visualizations of your data can help attract links, traffic, and buzz, which are all essential to a brand's success. Read More...
View articleTwitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers...
View articleThe future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most ou...
View articleFacebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffi...
View articleU.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber crimin...
View articleThe future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions ...
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